Why the low-end counterfeit and inferiority will be eliminated, mainly because of the different brand values. For the high-end j building lighting brand, we analyze from two angles, the first is that the raw material price rises with the brand value of the enterprise value is higher, and The other end of the shoddy business is only to win with low quality and low price. Why the low-end counterfeit and bad will be eliminated, mainly because of the different brand values. For the high-end j building lighting brand, we analyze from two angles, the first is the higher value of raw materials and the value of the enterprise with brand value. The other end of the shoddy business is only to win with low quality and low price. Only low-end, low-profit companies cover almost the edge of quality, including low-end counterfeit, low-end edge ball (edge ​​brand), low-end inferior products, etc., all of which survive with small profits but quick turnover, but from now on This kind of small profit has come to an end. Specifically analyze the dependence channels of these products and the main sales outlets, the first is the e-commerce channel, and the second is the offline agent channel. The sales outlets are mainly bulk stores in towns and villages and surrounding areas. The first is e-commerce. Last year, Alibaba removed a certain brand from the whole line. The reason is that 100% of the single sampling is unqualified. There is a certain security risk. This responsibility is not only the responsibility of the physical store, but also the e-commerce platform. Perfect, e-commerce does not dare to take this risk. Industry experts pointed out that in the next two years, most of the brand of counterfeit and inferior edge ball will be eliminated online with the rise of vertical e-commerce, which is an inevitable trend. Followed by offline agent channels, agents in various regions have begun to pay attention to the intellectual property rights of trademark law. Some agents said that even a certain lighting brand in Shanzhai has been continuously investigated. The industry and commerce have continuously checked our market many times and directly shut down. A few are rubbing the edges. Due to the loss of large channels, the sales volume has dropped rapidly. This contrast is a multiple of the decline. It is conceivable that the subsequent profits can not support normal operations. It is impossible to increase the price of the channel. Therefore, there is no brand. The value of profits is squeezed and can only be eliminated. There is a saying that is good, it is necessary to come out early and late to mix, this describes the counterfeit and inferior edge ball is appropriate, and the upgrade of China's consumer goods is in the most appropriate period of time to cut it off, undoubtedly 2016 is a fake and shoddy Combat, 2017 is the end. 2017 is coming soon, let us look forward to the Chinese lighting market brand arena, nominate more high-quality brands, will you?

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