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In a future where immersive 3D experiences are within reach for everyone, no matter where they are, we're actively shaping that vision. One of the most exciting innovations in this space is volumetric video—a technology that captures real-life performances in full 3D and brings them to life across any screen, from mobile devices to extended reality (XR) platforms.
That’s why we’re thrilled to be part of an $11 million investment in Arcturus, a leader in volumetric video editing and streaming. Alongside Cloudtree Ventures and Epic Games, we're helping bring this groundbreaking technology to creators everywhere. With Arcturus, artists can now edit live-action 3D performances and stream them seamlessly through HoloSuite, making it easier than ever to integrate real-world human movement into digital environments.
For example, a creator who once spent hours crafting digital humans can now quickly capture and modify real people, populating scenes with natural, lifelike performances. And for those using Autodesk Maya, the HoloSuite plugin allows volumetric characters to be directly placed into virtual worlds, streamlining the creative process and reducing production time.
*Here, an artist uses Maya to add a prop to a volumetric character, which can then be baked and exported. This is made possible by the Maya plug-in for HoloSuite.*
What excites me most is the potential for efficient and flexible workflows. Volumetric video lets artists capture authentic human movement quickly, so they can focus more on creativity rather than tedious simulation. Our collaboration with Arcturus aims to make this technology more accessible and enhance interoperability between HoloSuite and Autodesk tools, accelerating content creation for all.
Beyond entertainment, volumetric video is already making waves in other industries. Retailers like Anayi are using it to transform e-commerce, offering customers a more engaging and interactive shopping experience. By leveraging this technology, they’ve doubled online engagement, proving that volumetric video isn’t just for Hollywood anymore.
As the metaverse continues to evolve, the demand for high-quality, immersive content is growing rapidly. Volumetric video is expected to hit a market value of $21 billion by the end of the decade. Studios and creators under tight deadlines will benefit from the cost and time savings that advanced volumetric capture provides.
We’re excited to support Arcturus and help creative teams access cutting-edge tools that empower innovation and speed up their projects. The future of media and entertainment is here—and it's 3D.
See the announcement from Arcturus here. For more information on volumetric video technology, visit: [https://arcturus.studio/](https://arcturus.studio/)
September 28, 2025