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On September 9th, Dongfeng Motor Co., Ltd. carried the main models of its Dongfeng commercial vehicle brands, including Hercules, Capt., Yufeng, Ruiqi, and Shuaike, and participated in the overseas auto show for the first time in the name of the group. The overall appearance of the 13th International Commercial Vehicles Exhibition in Russia It sounded the clarion call that China's commercial vehicle brands have advanced into the Russian market.
In the morning, the company held an opening ceremony at the Dongfeng booth of the Crocus Exhibition Center in Moscow. Ling Ji, Minister of Economy and Commerce of the Chinese Embassy in Russia, and Sergei Sanakoev, Deputy Minister of Far Eastern Development of the Russian Federation, attended the opening ceremony. Address.
After the opening ceremony, Ling Qiong and Sergey Sanakoev visited the Dongfeng booth with great interest and boarded the Dongfeng Show. Ling Qi and Sergey Sanakoev stated that they hope that Dongfeng Motor will be able to appear more on the Russian construction sites, markets, and streets in the future, injecting new vitality into bilateral economic and trade development between China and Russia.
The company's exhibitors include representatives of commercial vehicles such as heavy-duty trucks, light vehicles, minivans, pickup trucks, and business wagons. They are: Dongfeng Hercules 6×4, 8×4 all-wheel drive dump trucks, Dongfeng Kaipute. N series light trucks, Dongfeng handsome passenger vans, Dongfeng Ruiqi double row pickup, Dongfeng Yufeng high-end commercial vehicles. The exhibitors have wide coverage, advanced technology, and reasonable matching. They can provide users with cost-effective comprehensive transportation solutions, fully embodying Dongfeng's professional, high-efficiency, and high-reliability features.
Su Weibin, the company’s deputy head of the International Business Department, explained the company's overseas development strategy at the opening ceremony. According to reports, in accordance with the company's "DH310" overseas medium-term business plan, the company is currently accelerating the overseas strategic layout and achieving strategic transformation and comprehensive development of overseas businesses. In the Russian market, Dongfeng will implement market-appropriate marketing methods through the launch of marketable products, firmly establish customer awareness, and accelerate market expansion. It is planned that in 2014, Dongfeng’s passenger vehicle product series will complete product certification work and be put on the market. At that time, Dongfeng will further expand its market expansion in Russia, engage in business at the same time and increase product sales. In the future, Dongfeng will continue to implement the “go global†strategy, strengthen product research and development, focus on cultivating a number of overseas strategic strategic markets represented by Russia, increase overseas sales, and make the Dongfeng brand global.
It is understood that the Russian International Commercial Vehicle Show is held once every two years and is the largest and most authoritative exhibition in Russia and CSI countries. In 2013, the total area of ​​the Russian International Commercial Vehicle Show exceeded 40,000 square meters, with more than 300 exhibitors participating. The world's leading commercial vehicle manufacturers such as Volvo, Mercedes-Benz, Scania, Mann, Duff and other exhibitors, Asia's leading commercial vehicle manufacturers Hyundai, Hino and China's Dongfeng, Foton, heavy truck, Jinlong and other brands to participate in the show.
March 26, 2019