In the downturn of the commercial vehicle market, the emission of National IV emissions will soon rise, and the market trend of commercial vehicles will become uncertain. At this time, the joint venture and cooperation in the heavy truck industry will be surging again. Recently, Xu Liuping, chairman of Changan Automobile Group, said that the current cooperation between the Ford and Changan Automobile Group in the heavy truck industry has begun to enter the sprint phase, the two sides will take the joint venture and cooperation to take over Taiyuan Changan heavy truck, "as soon as the end of June, Good news will come out." It is reported that on July 1 this year, Nissan Motor will formally withdraw from Dongfeng Commercial Vehicle Co., Ltd., a subsidiary of Dongfeng Motor, and transfer 50% of its shares to Dongfeng Motor. Subsequently, Dongfeng Commercial Vehicle will take out part of its assets and formally form a joint venture with Volvo Trucks in Shiyan. As in the Chinese market, the commercial vehicle sector has always occupied the main market share of self-owned brand companies, so there are industry analysts, with the involvement of international giants such as Ford, Volvo, Daimler, the commercial vehicle market may usher in a change . The launch of the China IV emission standard and the acceleration of competition in the heavy truck industry are one of the major factors in accelerating the joint venture between Chinese commercial vehicle companies and foreign companies. Because there are public figures, the heavy-duty truck market has continued to slump in the first four months of this year. Under the influence of a slowdown in the macro economy and a sharp drop in investment, at least in the first half of this year, the heavy-duty truck industry will still find it difficult to see an opportunity for recovery. Automatic Mask Production Line
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Dongfeng and Changan joint venture cooperation foreign companies
Not long ago, local media in Taiyuan reported that in March of this year, Shanxi Provincial Party Committee Deputy Secretary and Governor Wang Jun had met with Xiao Dawei, Chairman and Chief Executive Officer of Ford Motor Company (China) Limited. The report pointed out that "In order to speed up the development of CNHTC Chang'an, and fundamentally address the long-term constraints on the development of the brand, technology and other restrictive factors, Changan Automobile Group decided to cooperate with Ford Motor Co., which has been cooperating for many years, to deepen cooperation with Taiyuan Changan Heavy Duty Truck. The existing platform is based on the reorganization of Chang'an Heavy Gas, which is currently steadily advancing.â€
The meeting was interpreted by the industry as a sign that the “Changan Ford Heavy Truck†will soon be a good thing. According to sources, the cooperation between Dongfeng and Volvo has also begun to sprint.
This time, the two parties can finally “kick the knotâ€, according to the relevant personage of Dongfeng Motor Company, because this approach can enhance Dongfeng’s strength in the commercial vehicle segment. “This is also the goal of our large commercial vehicle strategy. Large Commercial Vehicles The strategy is mainly to integrate the Group's internal resources and promote the commercial vehicle of the Dongfeng brand to continue to maintain its market advantage, said the source.
According to related news, the two joint ventures mentioned above are only one of the changes in the heavy truck industry this year. Because at the beginning of this year, Daimler and Foton finally got a positive result after nine years of grievances. On February 18, 2012, Beijing Futian Daimler Automotive Co., Ltd. was formally established. It is reported that this new company will invest a total of 6.35 billion yuan to produce "Fukuda Auman" brand medium-duty truck products, Daimler licensing emissions standards, and power to reach the European V and 490 horsepower Mercedes-Benz OM457 Heavy engine.
“Over the past decade, overseas heavy-duty truck manufacturers such as Volvo, Mercedes, Mann, Scania, Renault, Iveco, IWC, and Isuzu competed with each other in Central Plains, overlooking China’s truck industry with their technological superiority, and proceeded with the idea of ​​technology-for-market. Marathon joint venture and cooperation process with the Chinese truck industry. Today, the major heavy truck companies in mature markets in Europe, America and Japan have so far all entered China or have at least signed an agreement, which declares that all major Chinese commercial vehicle manufacturers have completely finished In the era of self-owned brands, China’s heavy truck market has formed a clear trend of Sino-foreign joint ventures and cooperation.†Analysts said, “We can see that these cooperation have basically adopted the method of taking technology and not taking products. This shows that foreign heavy trucks After exploring the Chinese market for many years, the giants have formed a new and more mature model for opening up the Chinese market."
Heavy truck situation or will change
"Because the current domestic brands of engine products can not be well resolved in the emission standards and after-sales service protection issues in the international market, so the cooperation between independent brands and foreign giants can also be calculated. Enterprises help foreign-funded enterprises to further diversify their markets and businesses, while foreign-funded enterprises can enhance the technical strength of their own brands."
It is reported that an agreement has been reached between Dongfeng and Volvo. After the joint venture in the future, Volvo will introduce its Euro IV and Euro V engines as well as the vehicle technology and key general building to Dongfeng Commercial Vehicle. As Dongfeng is already the industry leader in the domestic commercial vehicle industry, its Dongfeng New Tianlong heavy truck debuted at the Beijing Auto Show is widely acclaimed, so industry insiders predict that if Dongfeng and Volvo cooperate, not only will they shake China but also shake the world. Commercial vehicle industry. Because if the cooperation between the two is successful, Volvo will have the power to compete with the world leader in heavy truck Daimler, and may change the competitive landscape in the field of heavy trucks in the world.
Zhang Wubin, vice president of Mercedes-Benz truck sales in China, said: “In the past, the heavy-duty truck industry in China showed a one-sided situation. More than 99% of the market share can be said to be in the hands of independent brands. With more joint ventures entering, the future competition will also show a stepped trend.Imported vehicles such as Mercedes-Benz trucks will stick to the high-end areas, while self-owned brand models may go to the low-end, but overall, With the rapid development of the modern logistics industry and the continuous improvement of roads, as well as emission standards, safety regulations, and pressures for higher oil costs and transportation costs, buyers of heavy trucks in China will also be more satisfied with product comfort, emission standards, and after-sales services. The higher these factors are, the better will be the development of foreign brands in China's commercial vehicle market."
June 29, 2021