Ruibang: Into the automotive market continues fine line

“To enter the automotive industry, we are taking the fine line, not fighting price wars, researching and developing high-end products, and dedication to our customers to continuously expand our sales in the automotive market”, recently, Deputy General Manager of Ruibang Industry Co., Ltd. Zhou Yinglong said in an interview with Gasgoo.com reporter.

Ruibang was established in 1994. It was established mainly with home appliances, and currently has nearly 50 million annual sales. The main customer groups are well-known Japanese-funded enterprises such as Sharp, Fujitsu, Mitsubishi Electric, and also some well-known Korean companies such as Samsung and LG. Ruibang's main business is rubber products. Although it has achieved a good market share in East China's home appliance market, with the rapid growth of the automobile industry in recent years, Ruibang has seen a large demand for rubber products in the automotive market and decided to use rubber Products enter the auto supporting business.

Currently, Ruibang has cooperated with the first-tier supplier De Kostroma to discuss and develop the project on BMW X1 speed limit matching. Zhou Yinglong said that Ruibang is very optimistic about China's auto accessory market, and Ruibang has many advantages in the automotive business. Mainly comes down to three points: First of all, Ruibang has a relatively complete management model, through the ERP system to implement the network management of raw material procurement and production process control. Secondly, Ruibang has obvious advantages in controlling product costs. Zhou Yinglong pointed out that once rubber products are not well controlled in the production process, they can easily cause a great deal of waste, and Ruibang has mastered core technologies that can reduce losses. Finally, in terms of hardware, Ruibang has a large number of sophisticated equipment for the production of automotive accessory products that can meet the high requirements of customers for supporting products.

For the automotive business segment, Ruibang’s short-term goal is to lock in the manufacture of rubber products for dust-proof systems, but it is believed that the company will soon launch more products related to automobiles. In addition, Ruibang also has advanced technology in the shock-absorbing business in the household appliance industry, which occupies a relatively high market share. In the coming years, the company will also carry out the development and production of automotive shock-absorbing products.

Reviewing the company’s development history, Zhou Yinglong concluded: “The company’s ability to have today’s scale lies in its adherence to the business philosophy of “doing fine” and is dedicated to quality, quality and development. After entering the automotive market, we will still strictly guarantee products. quality."

Speaking of the development plan for the next few years, Zhou Yinglong said that the company will spend 10 million yuan in the establishment of a rubber compounding center next year. At the same time, it will also produce personalized products according to customer requirements, and update the ERP system in a timely manner. The product implements perfect network management. In addition, Ruibang will further expand its sales network through Alibaba and other business platforms as well as its existing customer base.