Analyze the sustainable development strategy of Chinese mould manufacturing enterprises

In recent years, with the introduction of advanced equipment by mold companies, the implementation of advanced management concepts, the improvement of technology, and the improvement of personnel training mechanisms, the development speed of Chinese mold enterprises has been greatly improved, and domestic mold enterprises must persist in order to achieve sustainable development. Three-step strategy.

Mold companies to take specialization line is the basis for the development of accurate positioning, according to the company's technology, capital, equipment and other conditions, accurately establish their own product positioning and market positioning is the current mold companies need to pay attention to the problem. Most of China's mold enterprises are self-produced tooling workshops (branches), and most of them are "large and complete" and "small and complete" organizations. In order to achieve the purpose of business, what kind of mold orders may be connected. Luo Baihui, a mold expert, believes that the development of domestic mold enterprises must be clear about their own direction and goals, not blindly developing, and do not pay attention to formalism, to do "small but specialized, small and sophisticated" companies. Most foreign mold companies have determined their product positioning and market positioning based on the mold needs of the automotive, electronics, and medical industries. In order to survive and develop in the market competition, each mold manufacturer has its own superior technologies and products and adopts specialized production methods. Many small businesses have achieved good results due to their specialization, smallness, precision, and small special specialization.

Mold companies want to develop, hardware is the key. Many domestic companies have purchased many advanced and expensive equipment for rapid development. A lot of investment, but not necessarily will be used. The use of advanced equipment not only requires highly qualified personnel, but also has sufficient orders for the purpose of making the best use of it, otherwise the imported equipment will be idle and become a “dead”. When the conditions are not mature, mold companies do not have to invest too much money in the purchase of equipment, equipment can be enough. At present, many companies are buying ERP systems, but these companies must be a certain size of the mold companies, such as Nanjing Nanqi Mould Equipment Co., Ltd., Suzhou Huizhong Molding Co., Ltd., not all mold companies need such a system. Wuxi Guosheng Precision Mould Co., Ltd. has studied the advanced management concepts of foreign-funded enterprises, combined with the actual situation of the company, and jointly developed with Nanjing University of Aeronautics and Astronautics to develop a CAD/CAE/CAM/CAT C4P integration system with PDM as its core, further realizing CAD The integration of /PDM/ERP improves the speed and control of mold design and manufacturing, and improves the product's R&D capabilities.

Before entering a region, you should fully understand the market and act again. Many foreign mold companies have conducted detailed and comprehensive investigations and analysis before entering the Chinese market, based on scientific data, rather than follow suit. The location of their companies and the setting of their prices are all very scientific. It can thus be seen that successful companies do not follow the feelings, but are a combination of sensuality and rationality. In the increasingly homogenous competition today, product support services are reflected in the company's soft power, mold companies must pay attention to sales staff training, pay attention to after-sales service, to provide personalized services to create reputation, and consolidate the development of the market.

Mold companies must implement full-scale quality management and brand management. Under the circumstances of fierce competition in the mold industry market, mold companies should actively identify the entry point to occupy the market, and put forward the business philosophy of “building fine molds and building a national brand”. . In order to improve the accuracy of mold processing, improve product quality, and speed up output efficiency, mold companies must invest in the purchase of imported CNC equipment in an appropriate manner, so that the processing efficiency can be doubled, the output speed can be significantly accelerated, and the product quality can be improved. Putting hardware into place creates favorable conditions for quality assurance. The mold companies must implement the “excellent mold” project within the company-wide scope, advocate the “quality-building quality products, deepen the reform and development” quality management philosophy, and carry out and implement the “product design, numerical control programming, processing and manufacturing, "Assembly and Debugging" as the main content of the "excellent quality molds, quality inspection tools, boutique model" exhibition activities, to lay a solid foundation for the improvement of the overall quality management.

Mold enterprises should also strictly implement the product quality assessment system and grasp the on-site process quality issues, so that the physical quality of products can be greatly increased. In the process of strengthening on-site quality control, mold enterprises must pay attention to the enthusiasm, initiative, and creativity of subordinate units in their quality control, and guide the functional departments to “grasping big things, doing practical work, and cultivating multiple tasks” in quality control. At the same time, the on-site quality inspectors should earnestly “persist on inspections, block plugging, plugging, checking, and assisting customs clearance” and implement the “responsibility system for checking and stamping (signature)” to ensure the quality of the processing. Mold companies should treat products as a trend. This requires companies to be fast, standardized and made popular. To achieve this, companies need to be able to establish a rapid response chain, optimize the management of the company, and be customer-oriented to achieve a keen grasp of the market, improve internal strength, and achieve internal and external repairs.

Mold enterprises should take the joint development path and pay attention to the strength of the alliance. Many Chinese companies like to go it alone, but in the current competitive environment, the ability of a person or a company has certain limitations. To expand production, to scale, we must build a global network, avoid weaknesses, and alliance with suppliers, distributors, and peers. In order to meet the needs of enterprise development and market competition, the mold company also actively seeks international cooperation and attempts to move from a simple production plant to a capital-operating enterprise. This is a trend of future development and has been confirmed in the process of the rapid development of the current industrial cluster (mold industry park). In this regard, some foreign companies have done a good job, such as the Portuguese mold companies, through the cooperation with Boeing, to enhance the spread of mold brands throughout the country. Similarly, for Chinese companies, this can also be used as a reference. Ways. We can allow foreign orders and drawings to be completed by the Chinese mold companies to complete the design and production of specific operations, and in the process continue to learn their advanced technology and management concepts, speed up the process of industrialization, and strive to improve the company's own core Competitiveness.

The first is to strengthen division of labor and cooperation in the technical field.

In recent years, despite the increase in exports of domestic molds, the level of international competitiveness has improved. However, most of them are concentrated in the middle and low-grade areas. The technical level of molds is low, the added value is low, and some high-precision molds also depend on imports. Therefore, the domestic mold manufacturing industry must strengthen integration in their respective fields, there is no need for excessive competition, technology development. In order to implement division of labor and cooperation, relevant industries and enterprises must take a long-term perspective, make indiscretions, pay close attention to the research of new technologies and new processes, and gradually form a pattern of scientific research and development with division of labor, collaboration, multi-field, and all-around development. In the process of research, we must overcome closed-door and single-handed practices in the research and development of mold products with independent intellectual property rights. Because under the conditions of global economic integration today, we can stand on the basis of the accumulated experience of our predecessors and our peers. Do some forward-looking research, without having to immersively do some technical work that others have already done, resulting in a waste of talent and resources.

The second is to speed up the application of information technology.

We must dedicate ourselves to creating a flexible and professional manufacturing platform. While constantly satisfying the individual needs of customers, we must increase our own scale and professional manufacturing level. Mass customization is a breakthrough to the traditional production model. It overcomes the dilemmas of single items, small batches, and economies of scale, creating the conditions for improving the market competitiveness of China's molds. The successful application of ERP technology has already produced obvious results in some mold manufacturing companies, providing possibilities for mass customization. ERP will not only control the manufacturing companies themselves, but also extend the management to customers and suppliers, which will likely drive the common development of mold-related industries.

The third is to strengthen cooperation with suppliers and cooperating manufacturers.

The whole process of supply chain management must be implemented to change the large and complete, even small, all-round production operations. The traditional manufacturing methods of the domestic mold enterprises are generally large-to-core, cavity, and they must be designed and manufactured by themselves as small as one screw or pin. As a result, the front line is too long and the batch volume is too small. This wastes energy and resources, and it cannot be guaranteed. Each level can have advanced professionalism. Now, whether we can change our thinking method. After our mold manufacturers receive the mold processing business from the market, we don't need to do it for every part. We can go to the market to find those professional manufacturers to do the template and mold. Frames, guide posts, guide bushes, pins, and screws, they only process the core and cavity components of the most professional molds. Even in the core technology, they only do the highest part of professional and technical requirements. It is conceivable that due to mobilization With the strength and resources of society, our scale is bigger and our level of specialization is higher. With the strengthening of our competitiveness, our market share will also expand, and the losses caused by the partial processing of our diverted parts will be even greater. The large market space is compensated. Therefore, our die and mold processing industry must not do the kind of obsessive production and development roads that will affect our lives and die in old times. We will also make larger-scale social production in the post-industrial era. It has created extremely convenient conditions for our division of labor. We must improve efficiency and professionalism through more meticulous social division of labor. Improve overall economic efficiency and competitiveness of mold manufacturing.

The fourth is to strengthen the guidance and service functions of the trade associations.

China's mold manufacturing industry still has a considerable gap compared with the international advanced level in terms of manufacturing concepts, manufacturing methods, design levels, production equipment, new materials, and technology. Because the mold manufacturing process involves both the application of high-tech processes and the application research of new materials, these are cross-industry, cross-regional, and highly specialized research fields. If only relying on a certain mold manufacturing company or even rely solely on The mold industry itself is a difficult problem that cannot be solved effectively. To solve these problems, our industry associations must take advantage of extensive knowledge, extensive connections, broad perspectives, and powerful influence. They must listen to technical problems reflected by various mold manufacturing companies, and organize collective research within the industry or entrust others. Research institutes stepped up research to provide necessary assistance and guidance for enterprises' production and operation activities. The current situation is that competition causes enterprises to be in a disorderly state of R&D in technology. Many companies are keen to develop new products while ignoring some basic research work such as new material applications, heat treatment processes, and surface treatment processes. A Singapore-based manufacturer has set up a joint venture in Jiangsu, where the molds are processed at home, but in the end it has to be airlifted to foreign countries for surface treatment of ion implantation. The cost has increased, but the profits of molds can be increased by a dozen or even dozens of times. It can be seen from this that we cannot over-pump each other in low-level areas, but rather we must conduct cross-regional, cross-sector, and cross-industry cooperation under the guidance of industry associations to jointly lay a solid foundation for our mold manufacturing industry.

The fifth is to amplify the proportion of technology added value in quotation planning.

Die and other products in the manufacturing process there are differences, first of all it is a kind of work "parent", is a specific process equipment, the production process shows a typical difference in characteristics, both the need for modern equipment as a guarantee, but also need The manual labor of a large number of people with special experience, so its technical added value should be higher. The molds exported by our country currently have strong market competitiveness in Europe and the United States and are generally based on low prices. According to relevant reports, the United States is conducting anti-dumping investigations on China's mold export business. Although, our domestic mold companies can accept anti-dumping investigations calmly, because our domestic sales molds are lower in price than export molds, but also from the other side It is reflected that we may be too conservative in the process of quoting technology value-added in the international process, and our domestic mold manufacturers can set a higher price for this special product with the existing technology content and a large amount of manual labor. .

At present, China's mold industry has entered a period of rapid development. China's mold market has broad prospects. Mold manufacturing companies must have the confidence to grasp opportunities, continue to innovate on the road to seek differentiation, and rapidly increase the value and influence of molds in China, through domestic and foreign molds. Technical exchanges and economic and trade cooperation to promote development and achieve a win-win situation.