Who is the "Conoco" in the Chinese auto industry?

ConocoPhillips in the United States has continued oil spills in Bohai Bay for more than three months. It has accumulated a total of 5,500 square kilometers of sea water that has been contaminated. The number of dead fish, shrimps, shellfish, etc. is difficult to count, and of course, unpredictable. Ecological damage. ConocoPhillips, in the face of the oil spill crisis, deliberately concealed, and shamelessly declared that “we're just cheating on you” after the lie was revealed, has caused public opinion to boil. So is ConocoPhillips disregarding social responsibility hidden in the rapidly developing Chinese auto market?

According to the "Blue Book on Corporate Social Responsibility" published by the Chinese Academy of Social Sciences in 2010, the overall corporate social responsibility index in China is low, while the social responsibility development index for the transportation equipment manufacturing industry is only 13.6. It is still on the sidelines. At the same time, it also pointed out that the social responsibility work of foreign-funded enterprises has been greatly improved and the ranking has risen rapidly. Although the overall index of state-owned enterprises is still better than that of foreign-funded enterprises, in the auto parts industry, the degree of industrialization is lower than that of foreign capital. The investment in corporate social responsibility of foreign-funded enterprises in China is obviously larger than that of local parts and components companies. This fully reflects the “upper economic decision”. building".

However, if it is considered that the social responsibility of foreign companies operating in China is respectable, then it would be a mistake. According to the “Selection” activities of Gasgoo.com 2011, “Corporate Social Responsibility” A survey of more than 500 auto industry professionals of more than 50 experts found that the gap between foreign-invested companies in assuming social responsibility is staggering. If the best-performing company is set to be 100 points, a significant portion of foreign companies can only have a maximum of 30 points. As a result, polarization is very serious. For example, the Bosch Group established Bosch China Charity Center in China this year to launch its own employees to participate in volunteer activities and contribute to the society through public welfare. However, Kumho Tire continued to expose scandals such as the production of inferior products and pollution to the environment. Japanese-owned parts and components companies also continued to report the phenomenon of strikes due to improper treatment of employees. This is only an example of the glaring performance of foreign-invested companies that do not bear social responsibility. A corner.

Transnational corporations operating in other countries than their home countries need to integrate themselves into the local business and social environment. Therefore, major multinational corporations attach great importance to their role in corporate social responsibility and avoid being viewed by the local community as a source of profiteering. The economic invaders who rob people of job opportunities are accepted and loved by the local government and society. Therefore, they tend to play a better role in various aspects of social responsibility than local companies.

According to the assessment criteria of Gasseo.com's “Selection” expert advisory panel for the automotive industry in 2011, the CSR (Corporate Social Responsibility) of multinational parts and components companies in China is divided into three levels:

At the first level, companies must comply with various laws and regulations, provide qualified products, do not pollute the environment, treat employees well, and not cause problems in the development of the industry (such as vicious digging of talent from peers). However, at this first level, a large number of multinational companies did not do it. The Kumho and Honda parts companies mentioned above are by no means cases.

The second level, in addition to China’s huge profits, also needs to provide technical and managerial contributions to China’s auto industry. For example, cooperation with local OEMs in China, providing first-class technology to support the technological advancement of local vehicle companies, or joint ventures with Chinese parts and components companies, and transfer and dissemination of technology in joint ventures and joint ventures, together with the development of Chinese domestic parts and components companies To jointly promote the progress of China's automotive industry in technology and management. There are relatively few multinationals that can make a difference at this level. More companies come to China to win huge profits. For example, Denso Co., Ltd., basically does not cooperate with any local automakers, and joins Toyota in making a fortune in China. There are quite a few foreign companies themselves who are not because of strong technical accumulation, but because they are the original suppliers of foreign automakers. Because this special relationship has achieved explosive growth in China, except for winning, it is suppressing. The development of local parts counterparts. If this kind of transnational corporation only leans on a show-type donation, how can it hide the fact that it is in China only for the sake of profit and social responsibility?

The third level is a rebate that goes beyond the corporate and industrial level and directly to the Chinese society. Including various kinds of charitable donations, advocacy for education or excellent social culture. This level of social responsibility is the least easy to do because, like charities, it is not only simple to donate money. This level of CSR is also most easily used by some multinational corporations, donating a little bit of money in China’s annual profits, putting together a press conference and packaging it into an image of an extremely responsible international company, which is highly deceptive.

China’s auto market is the largest in the world. If multinational corporations only take responsibility for robbing cakes and don’t make contributions, or even undermine China’s economic and social order, it cannot be sustained in any way for a long time. At present, the performance of some foreign-funded enterprises on CSR is not satisfactory. Some foreign companies are still conducting their own performances and packaging has blinded the Chinese society and the common people. Therefore, both the governments at all levels and the media must take the initiative to take more of a supervisory role, set benchmarks, and reveal the bad sectors of some companies. Gasgoo.com has selected the "Best Corporate Social Responsibility Enterprise" from a large number of outstanding companies to select benchmarking companies for a large number of other companies to learn and improve together.