European, American, Japanese, Japanese, and Japanese manufacturers collectively develop high-end cars in the game

Into 2011, the domestic high-end car market is filled with smoke, this attractive cake is the focus of major manufacturers. This year, this market, which has long been occupied by the Japanese top three, has attracted European, American, and Korean companies to make efforts: Kia K5 and the 8th generation of Sonata are listed, striving to break through the ceiling of the Korean brand; Volkswagen’s “Paten” combination The ambition should not be underestimated, and the 508 and C5 heroes will move forward, and they intend to come from behind... It turns out that 2011 was destined to be the most intense game in the mid-to-high-end car market. The pattern of both German and Japanese hegemony is quietly changing.

The legal system has ushered in the next three days. The French car, which has always been known as “being applause,” will usher in a general. As the Dongfeng Peugeot brand’s first flagship mid- to high-class car, the Dongfeng Peugeot 508 will land in China. The 508 also played a role in reshaping the brand image of the French car in China, and teamed up with the brother C5 of the same door to enable the company to form a dual player in the high-end car market.

From the information that has been disclosed, regardless of appearance or quality, Dongfeng Peugeot 508 is quite shocking potential domestic high-end car market. As the Dongfeng Peugeot’s first mid- to high-class sedan, and also the first model to use Peugeot’s new Lion Standard, Dongfeng Peugeot placed a high market expectation on the 508. Li Nanhong, Director of Public Relations and Communication Division of Dongfeng Peugeot Marketing Department, said in one sentence: “508, read Chinese”. In addition to the outstanding design, the high-tech configuration of the Dongfeng Peugeot 508 C-Class luxury car will make people Refreshing. Thus, for the German, Japanese, American, and Korean cars, the 508 is likely to be a strong competitor.

Regarding whether the listing of “sister Tongxiong” 508 will grab the market share of C5, Dongfeng Citroen General Manager Wei Wenqing said that he is more willing to regard it as a partner for the promotion of French car. “With the investment of 508, we will have a legal vehicle. The voice in China is getting louder and louder.Now the French car is not too much, but it is too little, so we don’t know enough about the French car.We hope to have more French products coming out and more willing to invest in French cars. Investors come in."

Although from the same technology platform, the Peugeot 508 and C5 have no essential difference in power, chassis and space. However, in terms of branding, the two have different demands. It can be foreseen that the two vehicles will be connected. Breakthroughs to jointly defend and expand the legal market share of Class B vehicles are just around the corner.

The Japanese top three opened the defensive battle of Tianzhu, Accord, and Camry. The three mainstream models of the Japanese have occupied half of the mid- to high-class car market. After the earthquake in Japan, Japanese mid-to-high-end car parts were in short supply and production capacity was limited, and the dominant position of the Japanese top three was threatened. "European and American regiments" took the opportunity to take the lead quickly. New LaCrosse, New Passat, Magotan and others all seized the mid-to-high-end car market and formed a hot pursuit for the Japanese top three.

As a regular-to-middle car driver, Accord and Camry have not performed well this year. Since April, star models with a stable sales volume of over 10,000 have fallen into the 10,000 vehicles. In May, the numbers of 6382 and 5853 have been thrown behind by Scorpio and GM.

The sharp decline in sales has forced him to give up the top three sales.

However, under the influence of both the “recovery of the army” and the aftermath of the earthquake, Dongfeng Nissan, another representative of the Japanese top three, was outstanding and became the biggest winner in this market segment. According to the data of the CUCH, Tian Hao easily won the May sales championship, and it is the only model that has sold more than 10,000 yuan. According to Ye Lei, Dongfeng Nissan Market Division, in the first half of this year, Tianhao’s sales volume has surpassed 73,000 vehicles, ranking the top of mid- to high-end vehicles. If you think of the earthquake turmoil in the first half of the year, this result of Dongfeng Nissan becomes even more difficult, and it becomes a strong sound in the Japanese car.

Ashkenazi "brothers" have jointly attacked the German "Competitor" who has been performing relatively stable in the market. It seems that it has not been able to meet the state of stability and winning. It has performed positively this year. On July 28th, the new Magotan B7L will also appear on stage. At this point, Shanghai GM and FAW-Volkswagen also blew the German “double-vehicle strategy” horn in the mid-to-high-end auto market under the drive of Shanghai’s GM’s “Double Champions” to attack the market.

As a new heavyweight car put into the domestic market this year, on the new Magotan B7L, in addition to paying more attention to authentic German descent and quality, the main high-end and luxury, the old magotan's space problems have been absolutely improved in the country. The market, often the power of “L” can change the fate of a product, just as BMW and Audi will certainly grow in China, and FAW-Volkswagen finally caters to the Chinese people’s consumption outlook. In addition, Dynaudio sound, Italy Alcantara Alte Pippy luxury chair, ACC adaptive cruise and other only the flagship model CC has the comfort and high-tech configuration, FAW - Volkswagen does not hesitate to use in the new Magotan body. The new Magotan, which has a higher level of product competitiveness and market positioning, mainly attracts high-end consumer groups and competes with the new Passat, which focuses on the mid- to low-end business market.

The lack of influence of the Korean new generation force deployment market on the mid-to-high-end car market has always been a shortcoming of the Korean car. Despite this long-standing market, it has never had a competitive product. However, in the first half of the year, Dongfeng Yueda Kia and Beijing Hyundai have released two new car K5s and the eighth generation of Sonata, targeting the mid-to-high-end car market, filling the gap between Korean car companies in the mid-to-high-end car market. The sales of the eighth-generation Sonata listed in the first month exceeded 6,000, surpassing the old models listed by Ruiyi, New Regal, Mondeo, Zhisheng, etc., and the winning K5 also rose steadily, breaking 3,000 in May. line.

If Korean cars want to get rid of the brand image of low-quality, low-priced and joint venture brand followers, they must make efforts in the mid-to-high-end market to enhance the Korean brand image. Therefore, this year will be a crucial year for determining whether Korean cars can break through the ceiling of the B-Class.

It can be seen that after many years of experience in the market, companies have no doubt placed the mid-to-high-end auto market in a critical position to save the “city”. In the second half of the year, with the gradual recovery of Japanese vehicle production and the fullness of the European and American product matrix, This will be further aggravated by the highly competitive mid-to-high-end cars, and what will be the final outcome of the mid-level auto market in 2011? We are trying to wait.