New Hongyan Jedi fight back a variety of models have been listed

April day.

Although the season has been transformed into the spring, after a heavy rain, the bright Shanghai is still somewhat warm and cold.

Seasonal changes reflect the current economic situation. Although the prospects for the global economy are not yet optimistic, the Chinese economy in the crisis has clearly shown signs of bottoming out and leading the rebound.

According to Yang Shuyi, general manager of SAIC Iveco Hongyan, the level of economic operation will directly affect the direction of the heavy truck industry. As a means of production, the heavy truck plays a special role in the national economy.

For Hongyan, this may mean a new opportunity.

Yang Shuyi told reporters that the country is now on the eve of economic recovery, and the government’s investment in infrastructure construction is increasing. This makes red rock, which is mainly produced by dump trucks, have a more prominent market performance and can also make red. The long-distance logistic heavy truck that Iwamoto originally sold was not able to breathe, ready to go. “In February, the sales of Hongyan heavy trucks continued to increase, and orders have exceeded 4,000.” From the historical sales data of Hongyan, even in the last year when sales were hot, Hongyan could hardly reach this figure.

Monthly sales of 4,000 vehicles, for a mid-size sedan, mean that the model has entered the mainstream of the sales segment. For a heavy-duty truck company, if it can maintain this sales volume for the whole year, it means that the company can rank the heavy truck sales in China. Ranked in the top five rankings. “Our new plant is also officially put into production this month, and the company’s production capacity and level will have a significant increase.” For the future, Yang Shuyi is full of confidence. After all, Xinhongyan is the crystal of the cooperation of SAIC, Iveco and Hongyan. There is money, technology, market and experience. “The current government investment has driven our dump trucks to become a hot commodity; the next round of consumer pull will make our road logistics vehicle sales look promising.” Perhaps it is the good direction of the future national economy that will be good. With the "Jieshi" listing.

Jieshi comes from the literal translation of "GENLYON". For a new product that has been jointly developed by the heavy truck R&D team of China and Italy and integrates the advanced technology of the current international heavy truck, Hongyan is full of confidence. “Jieshi’s heavy truck will become a new car that determines the future and destiny of Hongyan.” In the past, Hongyan’s advantage in dump trucks may be more promising, and for the manufacture of logistics vehicles, the industry’s Maybe pay more attention to heavy steam or Shaanxi steam. However, with the release of the heavy-duty card of the Lions in March, this situation may be changed. After all, this new model representing the world's advanced heavy truck technology is quite competitive. “The first model introduced by Jieshi will be a tractor based on the logistics market. The full range of Jieshi vehicles, including trucks, will be available in succession after June,” said Yang Shuyi.

“We hope that this international heavy truck type can make a difference in the high-end segment. Last year, Dongfeng Tianlong sold 40,000 vehicles. I hope Jessie can have 20,000 to 30,000 sales this year.” According to Yang Shuyi, in recent years, China's mid- to high-end heavy truck market is rapidly expanding. In view of this, the domestic heavy truck giants have launched mid-to-high end heavy trucks in recent years. Dongfeng Tianlong, Liberation J6, Valin Star Kemah and others have all made opportunistic contributions. “In the product layout, our product brand is divided into three parts. In the high-end areas, we will also introduce Iveco's 'Eurostar' and gradually localize, aiming to occupy the high-end market of China heavy trucks and enhance the corporate brand. The strategy is to use Iveco's technology to improve Hongyan's products and finally achieve autonomy. This is also the idea of ​​developing independent brands. The Hongyan brand is Chinese, but the technology can be imported from abroad. The low-end product is the special tyrant, which is On the basis of Lao Hongyan, Iveco's help to enhance the product's grade, to allow users to enjoy the 'high quality, low price, medium quality' feature.In fact, China's heavy truck users is 'not bad money'. As we all know, China's heavy truck market has always been a price market. The most critical thing is whether our products can meet the individual requirements of increasing customer growth."

In view of this, the new model improved on the European "STRALIS" platform has been given domestic and domestic adaptability improvements since the beginning of research and development.

“The level of product efficiency, the cost of use, and the degree of comfort are all fully considered by these customers. Especially for large customers with long-distance transportation, these conditions are even more important. For Jieshi, its technological advancement is threefold. Points: First, the economical efficiency of fuel consumption is the best; Second, the light weight of the product is obvious; Third, the comfort of the vehicle is outstanding. "For Jessie Lion, Yang Shuyi is full of confidence. In addition, the "Jieshi" heavy truck also has a beautiful appearance. Atmosphere, convenient operation, safe and reliable, humanized design, multiple technological advantages, ultra-low noise, high reliability, low failure rate and many other outstanding advantages. In the face of reporters, Yang Shuyi did not spare time. “According to the relevant laws and regulations of the country, we have also given a boost to the environmental protection requirements of Jieshi. The IVECO original engine Cursor9 fully meets the national III emission standards and can be easily upgraded to the Euro V standard. In addition, we have also gradually improved the Automation level, especially in terms of safety, our cab body passed the most rigorous European frontal crash test currently in line with the European "commercial vehicle cab occupant protection" (ECER29) regulations and standards."

However, for the technical content of "Jieshi", Zuo Gela, the deputy general manager from Italy, will undoubtedly have more say. After all, this heavy truck expert with a reputation in the European industry has come to China for two years. For the research and development of the "Jieshi", Zuo Gela has given the greatest attention from the end to the end. "Since its development in 2006, Jieshi has passed three stages of conceptual design, sample trial manufacture and small batch testing. It has passed a 2 million kilometer China typical road vehicle reliability test according to European test standards, and 500,000 drive axles. Bench test, cab assembly European bench test, etc., product performance combines the actual situation of European technology and China's road consumption environment. I believe it will have a prominent performance in the Chinese market.” Zuogla told reporters that Jie The most prominent lion also includes the use of the international leading paint technology, which makes the model can effectively resist the strong corrosion of acid and alkali. "Our paint process is currently only two in the country and it is the most advanced."

However, high product performance does not mean that the product is sold well. In fact, there are no similar unsuccessful cases in the field of passenger cars and commercial vehicles. Therefore, in the opinion of Yang Shuyi, good products are just a beginning to success. With regard to Jieshi and Xinhongyan, it is necessary to give all-round three-dimensional design in engine matching, after-sales service, model layout, price range, and follow-up production capacity. It is reported that the CURSOR9 engine of SAIC-FIAT Hongyan Powertrain Co., Ltd. was also listed not long ago, which will completely put an end to the situation where Hongyan Heavy Trucks does not have its own independent engine supplier. What's more worth mentioning is that this series of engines adopts Italian FPT technology and is located in the world in terms of power, economy and environmental benefits. The 8.7-liter displacement produces 400 horsepower and weighs only 865 kilograms, with a power rating of 46HP/L. "In fact, the current Red Rock is neither bad nor technical. The most important thing is the poor idea. This is precisely the core." Yang Shuyi's words may be directed at the core.

A lot of information has shown that when Red Rock, one of Steyr's three brothers, split up early, it was the most technologically advanced, advanced, and most comprehensive enterprise. However, due to various backward concepts, Hongyan was rapidly overtaken by other brilliance enterprises within a few short years. The three-party joint venture is now nearly two years. With technology and funds in place, Hongyan urgently needs to use strength to prove its own changes.

“Shangqi is an old company with more than 20 years of joint venture experience. Its brand value is high. Iveco is also the third oldest truck company in Europe, but its profitability is very high and it ranks second. Red Rock is also a The long history of the old company, tough, self-improvement, full of national pride.The new Hongyan is to SAIC this kind of joint venture and cooperation culture, Iveco's technology and Hongyan's history "pinch together." The tripartite cooperation reached 1 + The effect of 1+1>3.” In fact, Xinhongyan has been actively preparing for this since it established a joint venture. “Every time, our technology system, our manufacturing system, management model, organizational structure, personnel finance, and sales system have undergone major changes in the past two years. Although the best joint venture effect has not yet been achieved, The Jedi counterattack in front of you will probably achieve an effective breakthrough of 1+1+1>3."

“In addition, there is a gap between Hongyan's products and production capacity. Through the construction of the new plant area, this gap is gradually diminishing. The former Hongyan is only a local enterprise, there is no separate cab and engine, and Shaanxi Auto, FAW Dongfeng and other truck companies all have their own engine supporting companies. In addition, we have a gap with CNHTC in terms of some key components. In the future, apart from increasing production capacity and increasing market share, we must also focus on key components. We will increase investment and development.In addition, we will increase investment in the network construction of modified cars and special vehicles, and rationally allocate resources. In fact, there are many resources for refitting this block, but the level is relatively low and chaotic. We propose to break the bottleneck in the network of modified cars and special vehicles."

“But now, our main priority is to start with the business first. We can no longer continue the previous commercial vehicle sales model, turnip greens and vegetables to start selling. Shang Yihong advocates changes in marketing model, marketing model change is We will focus on this year's work this year, we first changed the model of direct sales in the past, had a comparatively systematic and standardized market model, and second, we changed the relatively traditional and passive methods of the past, and we have a more advanced active marketing model; This is an expansion of our marketing team.At present, we have established contacts with the most famous ten companies in the automobile circulation field in China, and have attracted a number of passenger cars and mini-vehicle dealers to join in the past. This does not mean that we have sold the lions as sedans. We just want to find a suitable way to launch it. One is that we have never thought of exceeding the market size of passenger cars. The car's marketing concept: The car is a consumer product, and car buyers wear suits and ties, but we hope that users who wear slippers and barefoot can get similar The customer-like service of the car shows that Xinhongyan has made a major breakthrough in the sales network.” Yang Shuyi told reporters that in the field of after-sales service, as early as six months ago, Xinhongyan has already organized the sale of Jieshi. Service training and technical reserves work to improve the new Hongyan's after-sales service level, and intensify efforts in the area of ​​relatively weak financing sales.

Although the sword refers to the high-end market, Jieshi must also fully consider China's market conditions. In other words, although Jessie is targeting the large logistics company market, the cost-effectiveness still needs to be fully considered. "One is to localize all parts and components. This will minimize the price of our products. Our idea is to fully realize the localization rate of models by June of this year. At present, there are still 8 vehicles in total. Parts are purchased abroad. Our goal is to achieve full localization by 2010 in order to keep costs down," said Zuccela.

"In fact, when I came to China for 2 years, I could really feel that China's auto industry system is very perfect. This perfection makes Xinhongyan's products have a clear hierarchy and price difference. So for our products, The price is not a problem, but a problem of positioning and quality.According to the positioning, our products will formulate corresponding prices and purchase corresponding parts and components products in China. For example, special tyrants are low-end products developed for the Chinese market. Lions are high-end products developed for the Chinese market, and we will also purchase corresponding mid- to high-end components based on our positioning."

Just as Yang Shuyi said, regarding Jieshi, Xinhongyan still needs to integrate in many aspects and give it an all-round three-dimensional style. However, in the eyes of the old expert Zuo Gu, “New Hongyan must at least be strengthened in some areas. Especially within the company, our three departments need deeper cooperation.” Zuogla told reporters that Xinhongyan’s Technical departments, after-sales service departments, and cost control departments need to work together. In his opinion, the joint efforts of relevant departments of European heavy truck companies will maximize the benefits of the products. “Actually, there is no big difference between our Jessey products and European equivalent products. What we should do next is to take a new step in technological development, cost, and customer service. Because we really have a gap compared to them. Only in this way, our products will be more competitive and will effectively break through the two major markets at home and abroad."