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As we all know, the naming of pesticide products has long been a problematic issue. In recent years, the Ministry of Agriculture has introduced new regulations aimed at standardizing the naming and labeling of pesticides. Starting from January 8 this year, the approval of product names for pesticides was halted, and as of July 1, newly produced pesticides will no longer be allowed to use trade names. Instead, they must use common names or simplified versions. For health-related pesticides, the product name should include a functional description and dosage form. The Ministry of Agriculture designated 2008 as the "Year of Pesticide Registration Management," marking a significant shift in how the industry operates. These changes have disrupted many traditional pesticide companies that previously relied on catchy, misleading names.
Under previous regulations, there were no standardized rules for pesticide nomenclature or labeling. This led to confusion in product names, label designs, and placement, with many products sharing similar names but differing in quality and effectiveness. A notable example is the insecticide imidacloprid, which has over 700 different trade names such as "Killer," "Hard State," "Dead," and "Sweeping." Even professionals in the field often find it difficult to distinguish between them. Some products remain unchanged in their active ingredients but are rebranded with new, flashy names, making them appear as new products.
The misuse of exaggerated or misleading names has not only confused consumers but also harmed farmers. Many farmers unknowingly purchase expensive generic pesticides under misleading brand names, while others end up buying multiple products with the same active ingredient. Worse still, some pesticides with attractive names may contain harmful or banned substances, leading to serious economic losses. For instance, silkworm farmers in Zhejiang Province used a pesticide with an appealing name, only to discover later that it contained high-toxicity banned chemicals, resulting in widespread silkworm deaths.
China is one of the largest pesticide producers in the world, but the industry suffers from fragmentation, with many small-scale companies producing similar, low-quality products. This has led to oversupply and declining profitability. To address this, some companies have turned to eye-catching trade names to attract customers, which has worsened market competition. The Ministry of Agriculture's reform aims to bring order to the sector by reducing the number of product names from around 16,000 to just 1,700, significantly cutting down on redundant registrations.
Large companies like Nantong Jiangshan Pesticide Chemicals and Red Sun Group have welcomed the change, noting that it benefits the industry as a whole. Standardized naming protects honest, quality-focused companies and helps stabilize pricing and quality. Consumers can now identify products based on the manufacturer and brand rather than confusing trade names. This shift encourages innovation, improves product quality, and promotes fair competition among manufacturers.
In summary, the removal of trade names and the implementation of standardized naming practices will help restore transparency in the pesticide market. It ensures safer usage for farmers and creates a more equitable environment for businesses to thrive. By returning pesticides to their true identities, the industry can move toward a more sustainable and responsible future.
October 08, 2025