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As we all know, the names of pesticide products have often been misleading or "dirty." In response to this issue, the Ministry of Agriculture introduced new regulations starting from January 8th this year, banning the approval of new pesticide product names. From July 1st onward, all newly produced pesticides will no longer be allowed to use trade names. Instead, they must use common names or simplified versions. For health-related pesticides, the product name should include a functional description and dosage form. The Ministry of Agriculture designated 2008 as the Year of Pesticide Registration Management, marking a turning point in the industry.
These changes have disrupted many traditional pesticide companies that previously relied on catchy brand names to attract customers. According to insights from industry professionals and market observers, the lack of standardized naming and labeling rules in the past led to confusion. Product names, label formats, and sizes varied widely, creating a situation where one pesticide might have multiple names — a phenomenon known as “more than one drug.†Cai Daoji, an academician of the Chinese Academy of Engineering, pointed out that while a single active ingredient may have only one common name, different manufacturers have used over 700 trade names for the same substance, such as imidacloprid, which appears under names like “Killer,†“Hard State,†“Dead,†and “Sweeping.â€
This confusion not only confuses farmers but also researchers. Some pesticides remain unchanged in formulation but are rebranded with new names, making it difficult for users to distinguish between genuine products and misleading ones. This practice has led to serious consequences, including economic losses and harm to crops. For instance, in Zhejiang Province, silkworm farmers unknowingly used a pesticide labeled as "new" but actually contained banned, highly toxic chemicals, resulting in mass silkworm deaths.
Pesticides play a crucial role in agriculture, but the misuse of flashy product names has created problems for farmers. Many end up paying high prices for common drugs or repeatedly purchasing products with identical ingredients. Worse still, some pesticides with attractive names perform poorly, leading to crop damage and financial loss. The Ministry of Agriculture has recognized these issues and implemented reforms to address them.
China is a major player in the pesticide industry, but the sector suffers from fragmentation, with numerous small companies producing similar, low-quality products. This has led to oversupply and declining profitability. To combat this, some companies have turned to attention-grabbing brand names to boost sales, resulting in fierce competition. The Ministry’s reform aims to streamline the market by standardizing product names and reducing the number of registrations.
According to industry leaders, the shift away from trade names will benefit the entire sector. It will protect legitimate companies, stabilize pricing, and promote fair competition. Large firms like Nantong Jiangshan Pesticide Chemicals and Red Sun Group have reported that the removal of trade names has forced them to focus on quality and innovation rather than marketing gimmicks. Consumers will now recognize products by their company names and brands, leading to better trust and long-term growth.
In summary, the cancellation of trade names and the adoption of standardized naming practices will help return pesticides to their true purpose. It will purify the market, ensure safer usage, and create a more transparent and healthy environment for both consumers and businesses.
October 08, 2025