Recently, Dongfeng Commercial Vehicle Co., Ltd. held a commercial vehicle working conference at Liuzhou Automobile Co., Ltd., general manager of Dongfeng Commercial Vehicle Co., Ltd., Tong Dongcheng, chairman of Liuzhou Automobile Co., Ltd., and Cheng Daocheng, general manager of Liuzhou Automobile Co., Ltd. Make major deployments of improvement and marketing efforts.
The meeting pointed out that as a commercial vehicle manufacturing base of Dongfeng Group, Liuzhou Automobile Co., Ltd., in order to adapt to the needs of enterprise development under the new economic environment, will change the relatively low-profile and low-profile marketing strategies in the past. In 2009, Liuzhou Commercial Vehicle Marketing Strategy will start from “ The guerrilla warfare shifted to "position warfare", emphasizing the overall planning of the backstage and the effective implementation of the front, shifting from adapting to individual needs to satisfying the general market shift, and shifting from looking for market segments to confronting domestic counterparts in front of the main battlefield.
According to reports, Liuzhou Commercial Vehicles after changing marketing ideas will be benchmarked by domestic mainstream products such as heavy-duty trucks, Auman, and Liberation, and will carry out benchmarking work on the company’s heavy, medium and light trucks to improve product and competition. The price and competitiveness of the product. Through the benchmarking, this year will focus on creating products with capacity such as "Dragon Taurus" and "Extreme Dump".
At the same time, in order to tie in with the effective implementation of the new marketing strategy, Liuzhou Automobile will continue to adhere to the three major network expansion plans of marketing, service, and accessories. At present, the company's marketing focus has shifted from first-tier cities to second-tier and third-tier cities, counties, and rural areas. The service network has further reduced the service radius and improved service efficiency according to the regional urban market availability and traffic flow distribution. At the same time, it has integrated engine and vehicle services. The business has increased the ratio of integrated vehicles and engines, speeded up the development of the three-tier network of accessories, improved the existing parts management system, adjusted service business policies, and improved customer satisfaction.
The meeting also pointed out that in order to meet the needs of the development of enterprises under the economic crisis, the company will continue to expand overseas markets, and build and improve the overseas business security system from product planning, brand promotion, after-sales service, and network construction. At the same time, efforts were made to reduce costs, further strengthen quality management, deepen quality improvement work, and continuously improve product quality. The company successfully passed the 3C inspection and the new product Ba Long 507 was awarded the “Safest Car of the Year†award by China Auto News.
Experts said that since the country’s automobile-to-country policy was promulgated, Liuzhou Automobile has entered the national automobile-to-country product catalog with four products. This is not only a proof that Liuzhou’s products have been widely recognized by the market, but also a result of Liu’s efforts over the years. Under this background, Liuzhou’s strong change in marketing strategy is not only an inevitable development of Liuzhou Auto, but also fully demonstrates the high level of confidence, courage and ability of Liuzhou Automobile to revitalize the commercial automobile market under the economic crisis.
As the quality and reputation have always been highly recognized by the industry, Liuzhou Automobile's high-profile products will continue to undergo a fierce competition in China's commercial vehicle market.
View related topics: Dongfeng Liuqi, commercial vehicle giant
June 27, 2018