After the Internet taxi software such as special cars, express trains and carpools initially occupied the market, the Internet shuttle also quietly entered people's sights. Although the rise is not long, it still cannot avoid the fierce competition. After the big players entered the game, the industry believes that the capital market has become cautious in investing in this field. Even if the company is unable to finance it, it will stop operating within half a year. For what kind of business model to build in the future, companies are still constantly exploring and trying, and it is not easy for the Internet shuttle to turn around beautifully. Chipping Hammers Chipping Hammer Chipping Hammer,Handle Chipping Hammer,Welding Chipping Hammer,Welding Slag Hammer Changzhou Edaweld Trading Company Limited , https://www.edaweld.com
Phenomenon Internet bus runs all over the street, when it is time, Beijing International Trade Henghui East Road, Zhongguancun Ideal International Building and other office activity areas, every night after work, there are several printed "customized routes, direct access The words "The bus appeared on time, carrying white-collar workers who came out of the office building."
I don't know, I think this is the company's commuter shuttle. In fact, behind these buses are the emerging Internet companies. The services they provide are other than the Internet, such as private cars, express trains, and carpooling. Choice - internet shuttle.
“There is no need to envy the shuttle bus of other companies.†Ms. Wang, who lives in Tongzhou Orchard, recalls her feelings when she first tried the Internet shuttle. As one of the tens of millions of office workers in Beijing, the most painful thing for Ms. Wang every day is to go to work, especially in the morning and evening. According to her, her community is not far from the Orchard subway station, but if she wants to go to the company in Wangjing, she needs to transfer to the subway three times. "There are no seats, lots of people, and often have to wait two or three times to get on the bus when you transfer."
There have been reports that Beijing's commute time ranked first in the country with an average of 97 minutes. But for people living in Yanjiao, the time on the road every day is four hours or more.
It is the pain point of office workers when they go to work. Since last year, more and more Internet startups have begun to enter the field of Internet bus, and the Internet bus bus platforms such as Yun Bus and Bus have developed rapidly. Has a certain user base. In July of this year, as a taxi giant, Didi's trip also launched the Didi Bus, opened the “direct shuttle bus†business, and officially launched the “Drip Trip†APP in mid-October. At this point, the Internet shuttle competition has entered a period of intense heating.
The current situation of homogenization and serious competition is intensified. Because the rise time is not too long, the Internet bus is still in the stage of cultivating users. In order to compete for the market, the company is also a martial arts. The reporter found that the Internet bus route and price in the market are similar. At present, the Internet bus station is mainly concentrated in Zhongguancun, Tiantongyuan, Huilongguan, Wangjing, Guomao and other regions. The height of the route is recombined with the main reason for the fierce competition among the bus companies.
As the competition intensified, the shuttle bus between different companies also had disputes because of the passengers. At the end of July this year, an Internet shuttle dispute occurred in front of the south gate of Zhongguancun Ideal International Building. According to the person in charge of one of the shuttle companies, the company shuttle was blocked by another company's staff before the car was released that night, resulting in the shuttle not being able to start on time. The staff of the Zhongguancun West District Police Station confirmed that the police received the alarm that "the traffic jam caused disputes between the two sides."
According to industry insiders, since there are many Internet companies in the Zhongguancun area and there are many white-collar workers engaged in the Internet industry, users have a high degree of acceptance of popular Internet technology products, and thus have become a "place of competition for the military in the Internet bus industry."
The reporter also found a lot of troubles in the ride experience. For example, it is difficult to find a car when riding for the first time. Because the Internet bus does not have a stop sign, the driver cannot call the passengers. In addition, the Internet bus cannot occupy the bus lane, and it is impossible to fundamentally avoid problems such as traffic jams and traffic jams.
The legality of identity ambiguity is still pending when the legalization of the car has yet to be resolved. The legitimacy of the Internet bus seems to have not been put on the agenda. The state has not yet issued relevant policies to clarify the Internet bus industry. However, according to the "Beijing Road Transport Regulations", units and individuals engaged in road transport operations shall obtain corresponding business licenses in accordance with the procedures and conditions stipulated by laws and regulations. The driver of road passenger and cargo transportation must obtain the corresponding qualifications before engaging in the corresponding road transportation activities.
According to the reporter's understanding, most Internet shuttle companies rent vehicles from professional passenger transport companies and hire professional passenger drivers from labor dispatch companies. Li Jinfei, general manager of Drip Public Transportation, said that all the vehicles of Drip Bus are currently working with local qualified tourism companies to ensure the legality of the source of the vehicle. “Every new transportation plan or project There is a process of running in between the emergence and the policy. We also judge where the boundaries of the two are in the process of the project." According to Li Jinfei, Drip Bus has been in communication with the local transportation department. The existing policy space is relatively loose, so the operation is not affected by policy factors at all.
As of now, the attitude of the regulatory authorities on the Internet shuttle is also a wait-and-see and research, and there is no clear attitude yet.
Industry experts believe that the Internet shuttle vehicle actually has operational qualifications, but only operates through the software platform. In this process, the vehicle is legal and the software itself is not illegal. Moreover, it is a beneficial attempt for Internet companies to supplement urban public transport passengers by using idle passenger bus resources.
In October 2013, a website called “Direct Bar†in Shanghai launched a customized shuttle service, but the service was suspended after two months of operation. At that time, the relevant management department said that as long as the website maintains a point-to-point chartered vehicle and does not stop at the middle, and the leased vehicle has national qualifications, it will not interfere with its business development.
Financing is difficult and the Internet bus company is booming. A large part of the reason is that it has been ignored by funds. In September alone, many companies announced financing. On September 9th, I received a cloud shuttle to announce the A-Baba investment in Pre-A round investment; on September 15, the Dudu bus started in Shenzhen announced the completion of 52 million A and A + round financing; September 29, å—’The bus has completed nearly $200 million in Series B financing. On September 11, Didi also announced that it will invest 500 million yuan to develop bus business.
However, it seems that once the financial support is lost, it is difficult for an entrepreneurial Internet bus company to survive independently. The Koala shuttle bus, which was established in March of this year, will be closed only after 6 months. Its founder, Zhang Min, believes that the capital market is the only influencing factor for the vacancy of the koala shuttle. In short, the company’s new round of financing failed.
According to industry insiders, for Internet bus companies, in the early stage of line promotion, not only need to provide preferential subsidies to attract users, but also the daily vehicle operating expenses require huge capital investment. Without a reliable business model, no new financing clearly makes the custom bus operation unsustainable.
According to the reporter's understanding, the Koala shuttle bus received an angel investment in the innovation workshop one month after its establishment, but it has not received financing since then. At present, the business of the Koala shuttle bus has been taken over by Didi Bus, and its work team has turned around and started its business.
In fact, the company that left the field of Internet shuttles not only has a Koala family, but also launched a bus service in March this year, but it only exited the market in just three months.
Although the demand is big to make money, it is not easy. Although the demand for Internet bus is very large, it also directly hits the pain points of office workers, but this is not an easy money-making business.
The person in charge of the bus has previously revealed that the price of renting a bus is 700 yuan / day. According to the bus number of 51 people, the Internet bus company charges passengers at least 14 yuan per person per day to offset the cost of renting buses. This does not count the cost of drivers and fuel.
However, the current Internet bus fares are mostly based on the length of the line, and the price ranges from a few yuan to a dozen yuan. At the same time, the shuttle company also introduced a preferential subsidy policy, such as a 1 cent ride by bus, to attract passengers.
It can be seen from the half-year death of the Koala shuttle bus that the Internet shuttle has no clear profit method. When communicating with a number of Internet bus companies, the reporter found that many companies are currently focusing on user experience, and the circuit design and service, profit model, etc. are not very clear. Most of them hope that the pain point of the high-frequency demand of the above-mentioned work-stop bus will be used as an entrance to attract traffic, and after the user has accumulated a certain stage, explore all possible profit models.
Exploring a transformed tour or a custom bus may have found that the shuttle bus market is unsustainable. Many start-up Internet shuttle companies have turned into bus directions after a period of operation, including å—’å—’, Haro and pick me up. Cloud shuttle.
“The commuter shuttle market is just the tip of the iceberg in the Internet-customized bus market. In the future, the Didi Bus will not only focus on the commuter shuttle market, but will try more segmentation travel scenarios,†said Li Jinfei.
At the end of October this year, the Drip Bus, which was only launched for three months, launched a tourist line. The reporter learned that the Drip Bus has more than 50 travel lines on the “Eleventh†Golden Week, and the attendance rate is over 80%. In addition to the Didi Bus, the Dudu Bus, the Bus, etc. also carried out the surrounding tour business.
In addition to the surrounding tours, airport express lines, intercity passenger transport and custom chartered cars are also the direction these companies are involved in or considering. The reporter noticed that on the day of "Double 11", Didi Bus said on the WeChat platform that it will launch a chartered service.å—’å—’ bus CEO Zhou Ruijin also said recently that in addition to commuting, å—’å—’ bus will continue to expand the scope of services, including surrounding tours, through trains, chartered vehicles and other services.
Analysis of the survival of the bus business is not easy. At present, the domestic Internet bus market is in its infancy, most of which are start-up projects within the A round. The financing amount is up to tens of millions of RMB. The team, products and technology need to be improved.
Hongbo, an Internet analyst, said that Internet buses need to be subsidized to market in the early stage. This requires companies to have good financing capabilities and market development capabilities, and companies lacking such capabilities are generally difficult to complete their business model. “Before the business model was established, it would be difficult to continue without financing, which is why the koala shuttle ended its operation half a year after it was launched.â€
There is a view that after the start of the bus project by Didi, the capital market has become cautious about investing in this area. Hongbo said, “Drip is really strong in terms of financing and market, and it provides a comprehensive travel platform, so users will be more inclined to use such an APP. Even if the bus business does not make money, the future depends on other Business to add." In Hongbo's view, simply doing Internet bus business financing and survival pressure will be relatively large. "At present, the market is fiercely competitive. There are few subsidies for users, and enterprises with more subsidies can't hold back."
For many Internet bus companies to explore the market in specific areas such as surrounding tourism, Hong Bo believes that these markets are blank or insufficient in the past, but it is hard to say that there are opportunities. Some markets have certain needs but are not satisfied. For a certain reason, it will not be noticed by no one. It may be due to economic or some reasons that no one is willing to satisfy this market even if there is demand."
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Figure 6: Chipping Hammers
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August 24, 2019