Inventory of leading companies in the internal combustion engine industry

In 2010, the internal combustion engine industry in China faced a complex and changing economic situation at home and abroad, and still achieved impressive results. In 2010, the output value of China's internal combustion engine industry is expected to exceed 300 billion yuan, the total output exceeds 73 million units, and the total power exceeds 1.35 billion kilowatts. China's internal combustion engine industry has ushered in a new pattern of steady and rapid development. Several leading companies in the industry have shown different development trajectories.

Weichai: One Ride

In 2010, Weichai Holding Group Co., Ltd. (hereinafter referred to as Weichai) achieved sales of 447,000 units of diesel engines, an increase of 86.52% compared with the same period of last year. Sales volume ranks third in the domestic diesel engine industry, and there is little in the growth industry. For the whole year of 2010, besides significant growth in March, Weichai's sales trend remained relatively flat throughout the year, with an average monthly sales of 40,357 units.

In the field of domestic heavy-duty truck engines, Weichai has taken the leading position. In recent years, it has fully exerted its competitive advantage, not only continuing its good momentum of development, but also expanding its leading edge. After the reorganization of Weichai after Yangchai’s development, the momentum of development has been fiercer than before. Tan Xuguang, chairman of Weichai Group, stated that in the next 5 to 10 years, Weichai Group will be built into an international enterprise group that takes the entire vehicle and complete machine as the guide, and the power is always the core technology.

During the past 12 years, Weichai Group's sales revenue has increased from 500 million yuan to 85 billion yuan. From a loss of 300 million yuan to a profit of more than 8 billion yuan, the company has become one of the strongest equipment manufacturing groups in China. Throughout this extraordinary development process, this is the result of continuous optimization and adjustment of the Weichai Group's structure and the realization of sustainable development through optimization.

In particular, since the international financial crisis in 2008, Weichai Group has not only not been affected by it, but has achieved rapid growth by leaps and bounds in the past two years. The core of the study is that Weichai Group has firmly grasped the strategic thinking of “turning the way and adjusting the structure”. Relying on the independent innovation capability of the company, in the domestic market, Weichai Group firmly seized the opportunity of industrial optimization and upgrading. In the international arena, Weichai Group made full use of the recession period, on the one hand, it conducted a strategic bottom-sheet M&A, and on the other Seizing talents, markets, and other advantageous resources and expanding its own strength has laid a solid foundation for Weichai Group to become an important pole in the international equipment manufacturing industry.

In Weichai Group's view, the first goal of challenging the world is not the extensive growth of extensive amounts, but the connotative growth of sustainability. To this end, Weichai Group has proposed six major projects including talents first, structural adjustment, product platform upgrades, internationalization, information enhancement, and system and mechanism innovation, focusing on product structure and market structure adjustment, and highlighting the strength of technological R&D. Accelerate the process of informationization and internationalization.

Tan Xuguang pointed out that in the future, the Group will continue to actively adjust its structure and balance the development of powertrains, commercial vehicles and parts and components. Among them, the engine business segment should be built into a global leading, full-series, full-field power provider, and build a million-dollar, one-billion-level green power R&D and manufacturing base with a product capacity of 2 to 620L and a power range of 30 to 10,000 hp. It is used in commercial vehicles, construction machinery, passenger cars, ships, yachts, power generation, agricultural machinery and other fields, and strives to achieve sales revenue of 50 billion yuan in 2012, 80 billion yuan in 2015, 100 billion yuan in 2020, and comprehensive strength among the global engine The top two in the industry challenge the world's first.

It is reported that during the "12th Five-Year Plan" period, Weichai Group has initially planned more than 10 billion yuan for technology research and development. Of this, RMB 2 billion will be used for the construction of state-level product technology centers and laboratories; RMB 5 billion will be used for future product R&D and technology upgrades, and an international industrial park will be built. In addition, the new energy and power industry alliance for commercial vehicles and construction machinery, jointly approved by the Ministry of Science and Technology, and jointly developed by 18 companies, including Weichai united industrial companies, technical universities, and test institutions, has begun operations. At the same time, Weichai has increased the construction of international R&D centers and the introduction of world-class technical talents, and is now advancing toward world-class technology-dominant enterprises.

Yuchai: Staying at the Forefront

In 2010, Guangxi Yuchai Machinery Group Co., Ltd. (hereinafter referred to as Yuchai) realized a total tax-included sales revenue of 36.838 billion yuan, a year-on-year increase of 35.45%. This is the first time that Yuchai Group has entered into a company with 30 billion yuan. Compared with 2005, sales revenue increased from 12.138 billion yuan to 36.838 billion yuan, equivalent to the creation of two Yuchai in five years. Among them, the engine segment accumulated sales of 749,671 units, an increase of 11.13%; accumulated sales of 20.486 billion yuan, an increase of 27.62%. The core company Yuchai Machinery Co., Ltd. achieved an engine output of 2.06 million units during the “Eleventh Five-Year Plan” period, of which 551,596 units were sold in 2010, and the first output exceeded 500,000 units, an increase of 17.89% year-on-year; the sales revenue was 19.103 billion yuan. , an increase of 30.02%.

Yu Ping, chairman of Yuchai’s Board of Directors, said that during the “Eleventh Five-Year Plan” period, Yuchai Group basically formed 29 holdings and equity participations in six major sectors through adjustment of industrial layout, industrial resource integration, and optimization of industrial structure. , The diversified development of cross-border diversified industrial structure of the group. The industrial layout extends to Xiamen, Fujian, Wuhu, Anhui, Jining, Shandong, Changzhou, Jiangsu, Ziyang, Sichuan, and Zhuhai, Guangdong, creating advantages in the “two product chains” of the engine product chain and the engineering machinery product chain. While the engine's product chain is further stretched, other industrial sectors have risen rapidly, sales revenue and engine segment sales have increased at the same time, the overall operating quality has been greatly improved, and survivability has continued to increase. During the "Eleventh Five-Year Plan" period, Yuchai's six major industrial sector sales revenue increased from 2.5 billion yuan in one segment of the engine to five major industrial segments, and the number of subsidiaries with sales revenue exceeding one billion yuan rose from two to eight.

Facing the complicated international and domestic economic environment during the “12th Five-Year Plan” period, Junping said that in the coming years, the Chinese economy will gradually enter the period of “balanced development and steady growth”. Yuchai Group's “Twelfth Five-Year Plan” industry positioning is: “Two product chains, multiple industry groups.” “Two product chains” refers to the engine product chain and engineering machinery product chain. "Multiple industrial clusters" refers to the group of enterprises that are divided into industries by "Yuchai Department" and are mainly based on the current industrial structure and further expand or enter into new areas. During the “Twelfth Five-Year Plan” period, Yuchai will ensure the continuous, high-speed, healthy and coordinated development of “two product chains and multiple industrial clusters”, and strive to achieve sales revenue exceeding RMB 100 billion by the end of the “Twelfth Five-Year Plan”. Billion Group achieved simultaneous growth in total profits and sales revenue.

Li Tiansheng, general manager of Yuchai Machinery Co., Ltd., also proposed the 12th Five-Year Strategic Plan of Yuchai Machinery Co., Ltd., which includes four parts: the future mission and vision, strategic direction, strategic direction, and strategic goals. The mission of the company is "to meet the public's motivation needs with excellence and leadership." The company's vision is "to become the world's best professional power supplier." The strategic direction is "mainly one industry, in-depth development: based on the local community, the layout of the world." The strategic principle is: “Building a business platform with technological innovation; obtaining target support to protect demand; creating room for growth by expanding the market; cultivating competitive advantage by strengthening costs; building momentum for development through innovative mechanisms; and mobilizing strategic funds based on capital markets.” The strategic goal is "double the scale, consolidate the status, strategic alliance, professional value-added, and win-win harmony."

Focusing on the “Twelfth Five-Year Plan” strategy, Li Tiansheng pointed out the general ideas for 2011: Overall planning and systematic layout of the “Twelfth Five-Year Plan”, grasping the year of opening in 2011, based on a fine market and close partners, based on technology upgrades and lean As a safeguard, manufacturing is focused on consistent reliability and special products. It is driven by innovative operations and professional plans to enhance brand influence and market competitiveness, achieve the goal of producing and selling 600,000 units, and resume new highs.

Xichai: Steadily growing

In the first 11 months of 2010, FAW Jiefang Company's Wuxi Diesel Engine Plant (hereinafter referred to as Xichai) diesel engine sales exceeded 400,000 units in one fell swoop, and its main business revenue exceeded 10 billion yuan. It fulfilled its annual target in advance and continued to maintain its top three position in the industry.

According to Mr. Qian Hengrong, director of Xichai, from the annual sales of 202,000 units in 2007, 251,000 units in 2008, and 360,000 units in 2009, 400,000 units will be exceeded by 2010, and Xichai will double its capacity in three years. The rapid growth marks the transformation of Xichai's development mode and takes a new step in accelerating structural adjustment.

The secret of Xichai's realization of high growth is that Xichai guides its production and operations with a scientific concept of development, adjusting and optimizing the market, expanding markets with products, improving reputation with quality, and adding stamina with incentives.

Since 2010, Xichai has accelerated its strategic transformation and made efforts to improve product structure adjustment. Take different strategies for different markets and strive to make breakthroughs. In the heavy-duty truck market, CA6DM, CA6DL, and CA6DF diesel engines that are fast, dynamic, and cost-effective have been pushed to make the xikaki machines in the heavy-duty truck market in a gratifying situation that exceeds supply. In Liaoning, Jilin and other regions, the market share of tin-wood machine has always been above 80%. In markets such as passenger cars, light trucks, and construction machinery, Xichai has actively developed new customers such as Sanhuan and Xiagong under the premise of maintaining Yutong, Suzhou Jinlong, Jianghuai and other supporting shares, making Xichai’s market share in the sector steady. Promote. At the same time, Xichai is actively targeting overseas markets, allowing Xicai to go abroad and go global. 4DW diesel engine equipped with gold cups light trucks exported to North Korea, CA6DL1 diesel engine with passenger cars exported to Zimbabwe, CA6DM diesel engine liberation J6 heavy truck exports to Iran ... In 2010, export sales of Xiehai overseas market increased by 47.6%, higher than the industry's 27.5% growth rate.

Seeing the results of Xichai, some people will say that this is the result of market demand. People who know Xichai know clearly that Xichai has doubled its sales volume by more than 400,000 units in three years, and its main business revenue has exceeded 10 billion yuan. It is not only because of strong market demand that it has created the largest “power supermarket” in the country. Backing. Qian Hengrong believes that the key to enterprise development lies in the market, and the core of the market is products. In order to keep up with the unpredictable market and ensure that Xichai has always had a marketable product, Xichai has taken technological innovation as its breakthrough point, independent innovation as the main line of development, and insisted on me as the mainstay and integrated global resources. We will continue to increase research investment, speed up the development of new products, and form high-end technological advantages. In terms of emissions, Xichai's products have fully achieved emissions from the country's three countries and four countries, and have the potential to upgrade to the country five. In terms of power coverage, there are seven series of W, X, K, F, L, M and N products, covering a full range of light, medium and heavy product development platforms, with displacements from 2 to 13 liters and powers from 29.4 kW to 368kW has become the most widely used domestic engine industry and is known as the "power supermarket." Many users think of Xichai power when they first buy a car. They think that Xichai has a full range of high-performance, cost-effective models that are suitable for themselves.

If the key to enterprise development is the market and the core of the market is the product, then the reputation of the product is in quality. Xichai believes that quality is the most basic factor in the core competitiveness of a product. In 2010, Xichai accelerated the strategy of winning with quality and paid close attention to product quality. Xichai required management quality and improved the system's capabilities by optimizing the quality review system. Xichai shall control the quality of its products, and use quality and insurance cards to strengthen the quality control of all aspects, processes, and positions. By strictly controlling the zero-kilometer failures on the line, the proportion of faulty and missing products was further reduced. The failure rate of zero kilometers on the line was controlled within 0.39%, which was far below the industry average. Xichai responded to the question of improving quality, making general questions about the quality problems that occurred in the market, and responding to the commitments within three days of major problems, leaving users with no worries. This year, Xichai successfully passed the TS16949 renewal review of TüV. In the annual quality audit of the manufacturing process carried out by the Group, it scored first place with a score of 90.83.

Chao Chai: innovation and change

As of the end of October 2010, Dongfeng Chaoyang Diesel Engine Co., Ltd. (hereinafter referred to as Chaochai) sold a total of 1,891,915 complete machines, which represented a year-on-year increase of 29.5% and realized sales of 2.38 billion yuan. It is expected that the whole machine will be able to sell 220,000 units in the whole year, achieving Sales of 2.85 billion yuan. Again to create a new record for Dawnwood.

In 2010, Chaochao established a good cooperative relationship with 30 major automobile plants, 28 machine dealers, and 15 export companies. In the past year, Chaochao has launched three basic new products and developed 185 models of new prototypes. . The product basically covers the 34.5~125kW power section. In particular, the continuous introduction of QD80's four series, 4A series, four valves, four valves and other products, has made a significant change in product structure, product coverage is more extensive.

With the continuous launch and improvement of 4A series, NGD3.0, 4D115, QD80, and other four products, it is expected to sell 230,000 units of the whole machine in 2011. Of course, this goal cannot be achieved without the strong support of manufacturers, agents, and service providers. At the same time, Chaochai will also formulate a series of business policies that are flexible, close to the market, and can achieve a win-win situation.

In order to continuously improve the management level of the sales company, in 2010, Chaoshan Diesel Sales Company fully introduced the concept of QCD improvement management. In order to effectively integrate QCD's improved management philosophy with the actual situation of the sales company, the sales company set up a QCD Improvement Promotion Working Group, standardized the QCD improvement management process, solidified various form templates for QCD improvement, and formulated QCD improvement knowledge training work. The plan will enable the sales company's QCD improvement promotion work to proceed in an orderly manner.

In order to effectively incorporate the key management projects of the sales company's various departments into the QCD improvement management process, Chaochao has developed 33 QCD form templates. Through the use of these forms, a standardized management model that speaks data and manages the status quo using charts is realized, and the goal of finding problems and solving problems is achieved in a timely manner.

In 2010, while ensuring the traditional market and continuously improving its 102 products, Chaochai has launched the 41204-CE4C two-valve, 4102-CE4B four-valve, QD80, NGD, and 4D115, which fully cover many domestic light trucks.

In 2010, Chaochai also had certain deficiencies in the truck market. First, the development of small-bore products towards Chai was relatively late, and the low user awareness affected the market share. Second, in respect of old products, the market characteristics of Chaochai’s products are not obvious. For example, products in the northern market need to focus on cold start, and products sold in the mountains need to pay attention to differences in speed and torque with other regions. The third is the brand-new follow-up of the marketing concept and service concept of the high-end product market.

In 2011, Chaochai will improve the product structure under the premise of ensuring the completion of 180,000 units in the truck market. It will respond to the small-diameter economy light-card market with 485, 490 products, accelerate the development progress of the Fourth National Product, and cooperate with major auto plants. Realize the total sales of 102 countries IV, NGD countries IV and QD countries.

Quan Chai: Adjusting direction

At the 2011 annual business meeting of Anhui Quanchai Power Co., Ltd. (hereafter referred to as Quanchai), Pan Zhongde, general manager of Quanchai, stated that Quanchai will continue to increase investment during the “Twelfth Five-Year Plan” period for product upgrades and technological transformations. The improvement of product quality and service capability will focus on accelerating the R&D of the National IV and State V mini-vehicle engines, China Card engine and heavy-duty truck engines, and will continue to accelerate the adjustment of product structure.

In 2010, Quan Diesel achieved 446,000 units of diesel engine sales, a year-on-year increase of 22.58%. Sales volume ranked fourth in the domestic diesel engine industry. The performance was relatively flat throughout the year, with no significant fluctuations. The average monthly sales volume was 37,199 units.

With the successful development and mass production of series 3 and 4 diesel engines and the successful participation of the National 863 Program, Quanchai’s product structure has been adjusted to high-power engineering machinery and heavy-duty truck engines. Sustained development capacity has been effectively improved.

As the largest R&D and manufacturing enterprise of small and medium-power diesel engines in China, the sales of Quanchai Diesel Engine in 2009 have been explosively increased. However, while the national preferential policies are stimulating market demand, they also lead to the early release of market demand to a certain extent. This is the main reason for the slowdown in 2010 sales of Quan Diesel.

During the “Eleventh Five-Year Plan” period, Quanchai’s efforts to increase technology cooperation and independent innovation, focusing on diesel engines for vehicles, construction machinery, agricultural equipment, and generator sets, accelerated product R&D investment and technology upgrading, and promoted continuous adjustment of product structure. . During this period, the company has successively developed 4D18E, 4D22E, D425F, 4D26 series of three national products, 4B1, 4B2 and other four national products, becoming one of the earliest and most complete product series of domestic similar products in the third and fourth countries. The company successfully developed the Guoji B series engine with electronically controlled high pressure common rail, EGR and POC (flow-through particle trap) as the main technical route.

At the end of 2006, Quanchao audited the situation, grasped the trend of adjusting the product structure of the diesel engine industry to high power, and accelerated the development of diesel engines for medium- and heavy-duty trucks, large-scale engineering machinery, agricultural equipment, and generator sets through the promotion of the Tianli high-power diesel engine project. High-power diesel engines have been successfully marketed and widely recognized.

During the “Eleventh Five-Year Plan” period, Quan Diesel Co., Ltd. closely focused on improving product quality and improving the production capacity of the Third and Fourth National Products, investing more than RMB 1 billion to strengthen the process improvement and technological transformation in casting, processing, assembly, commissioning and inspection. And the introduction of high-level manufacturing equipment to fully enhance Quan Diesel's equipment manufacturing capabilities and business development capabilities. In addition, Quanchai has invested in Tianli Power High Power Diesel Engine Project, Tianhe Machinery High Quality Casting Project, Jintian Machinery Cylinder Processing Line Integration Project, and Tianli Power Cylinder Automated Processing Line Project, which enables Quanchai's equipment manufacturing capabilities. raised dramatically.

In the service system construction, after continuous service system construction and service resource integration, Quanchai has established a nationwide after-sales service network with more than 750 service outlets and 24 spare parts centers. The product service radius is 50 in the sales concentration area. Within kilometers.

During the “11th Five-Year Plan” period, the products of high-power engine manufacturers in the engine industry were generally deferred, and the profits of low-power engine companies were meagre. In the face of this market situation, Quanchai seized the opportunity to make a breakthrough in the high-power engine in 2006. In developing high-power engines, Quanchai took the approach of first building a factory and then looting the market, and strived to mature the product and look for customers. It is currently being tested in some vehicle companies.

Quanchai proposed that by the end of the “Twelfth Five-Year Plan”, the market size of high-power engineering machinery and medium- and heavy-duty truck engines will be expanded while the technology and market advantages of medium and low-power diesel engines will be consolidated. In order to achieve this goal, Quanchai put forward new requirements for enterprise technology upgrading and product structure upgrading. During the “Twelfth Five-Year Plan” period, Quanchai carried out research and development of the National IV and the National 5 series of products around a full range of commercial vehicle markets and some passenger vehicle markets, continued to accelerate technical cooperation with foreign countries, accelerated technology introduction, and increased project investment through independent innovation. The ability to continuously improve and promote product technology. At the same time, relying on continuous upgrading of product technology, we will continue to speed up the readjustment of Quanchai’s product structure to form a more complete medium, heavy, light, micro-card, part of passenger vehicles, construction machinery, agricultural equipment, and generator sets. The product system has a wider range of product power and enhanced product applicability.

During the "12th Five-Year Plan" period, Quanchai plans to implement a new round of technological transformation and upgrading of its equipment. On the one hand, it will continue to promote the implementation of projects under construction, such as Tianhe Machinery and Tianli Power. On the other hand, it will plan new projects around the main diesel engine industry, increase the volume production capacity of the National 3rd and 4th series products, and improve the casting and processing capacity. Accelerate the autonomous production of core diesel engine parts and continuously improve product quality.

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