Shenzhen Ananda Technology Co.,LTD , https://www.carmitek.com
Recently, the author was informed at the marketing work conference of Dongfeng Industry Co., Ltd. in 2014 that in 2014, the company proposed that the sales of economical commercial vehicles would be completed by 28,000 vehicles and the passenger cars would enter the 10,000-level platform. The annual sales revenue would be locked at 8 billion yuan.
It is understood that in 2013, Dongfeng Industrial Co., Ltd. achieved sales revenue of 7.236 billion yuan for the year, a year-on-year increase of 13%; in 2014, the company proposed a sales revenue target of 8 billion yuan. In order to ensure the smooth realization of the goals, Dongfeng Industry Co., Ltd. summarized the annual marketing work as “deep plowing, wide extension, and promotionâ€, namely: deepening the Dongfeng market, using Dongfeng Group's procurement policies to reduce procurement costs, responding to the OEM's new product promotion and technological improvement. Improving the level of process manufacturing, consolidating old product shares, striving for the introduction of new products, and speeding up the adjustment of the product structure of commercial products; broadening the social market, leveraging Dongfeng Group's marketing advantages to achieve sharing of information resources, focusing on Great Wall Motors, Yuchai, Shaanxi Auto, Chery and other OEMs increased their overseas market share, enhanced product adaptive development, and created differentiated competitive advantages, striving to achieve 1380 vehicle exports in 2014.
August 23, 2021