Liu Hanru said that to be a car in China, it must be able to endure loneliness, endure poverty and endure resistance. For a time, a new brand grows too hard and it takes decades to accumulate and precipitate. This is also the best illustration of the future path of the growing Valin Xingma. Liu Hanru's "Anhui Hualing Automobile Group" has officially changed its name to "Valin Xingma Automobile (Group)". This is the change made after the completion of the reorganization of Hualing Xingma last year. “We put Hualing and Xingma together. 'Hua Ling' puts the front symbolizes that the group is dominated by heavy trucks, and removing the word 'Anhui' means that Hualing Xingma is going to the country and going international. At the same time, The "Star Mart" on the stock market will also be changed to 'Hwa Ling Xing Ma', which will let more people know Hualing Xingma." Liu Hanru told reporters. Round High Pressure Filter Press Filter Press Wastewater Treatment,Wastewater Belt Press,Filter Press Efficiency,Membrane Plate Filter Press Shenzhen Hongfa Environmental Protection Equipment CO., LTD , https://www.hongfafilterpress.com
“After the name is changed, our management structure will also change. Previously, Hualing was a subsidiary of Xingma Holdings, and now Hualing and Xingma are in parallel. The entire group is divided into three major sections: The first is the heavy truck section. We call it Anhui Hualing Automobile Co., Ltd. and Hunan Hualing Pipeline Co., Ltd.; secondly, it is a special car plate. We call Anhui Xingma Automobile Co., Ltd., and Hunan and Tianjin's Xingma (cars) belong to it; The third is the parts and components section. We call it Anhui Fuma Automobile Co., Ltd. All parts and components companies will be assigned to this section in the future.†Liu Hanru explained the changes brought about by the name change – the corporate structure is clearer and the asset composition is more clear.
The complementary advantages of resources outweigh the disadvantages
In addition to the change of company name, the situation after the reorganization of Hualing Xingma has also attracted the attention of reporters. After a one-and-a-half-year reorganization of assets, did Hualing Heavy Truck Co., Ltd. and Xingma Auto achieve what they had previously expected?
Liu Hanru gave a positive answer. He said that after the reorganization of Hualing Xingma, the two sides achieved complementary resources, which outweighed the disadvantages. Specific analysis can be from the following five perspectives:
(1) Reseller channel and sales staff realized mutual benefits and win-win. "After the reorganization, the network of Hualing Xingma is also being merged. Prior to Hualing, it was mainly based on online sales, and Xingma was mainly direct selling. Next, we must use the complementarity between the two, and Xingma must also make a transition to online sales. At the same time, the two sides can also be unified distribution, for example, Xingma's sales staff to manage large customers, strong ability to control risk, let them focus on managing large customers, Valin sales staff in the network training, maintenance, marketing With stronger propaganda and higher comprehensive capabilities, they focus on online sales, said Liu Hanru.
(2), conducive to refinancing. Liu Hanru disclosed that Hualing Xingma is ready to raise nearly 2 billion yuan in new financing. "The auto companies want to develop. There is no capital market to do. It depends on oneself and development is too slow," says Liu Hanru.
(3) It is also very beneficial from the perspective of technological progress. Hualing Heavy Truck's engineers and technicians have relatively high overall quality and can support the technical development of Xingma Special Purpose Vehicle. Although Xingma Automobile does special vehicles, there are also some high-end technologies, such as pump trucks, satellite OB vehicles, etc. Technically also complementary. “A successful example is our newly developed mine car. It is a special vehicle made on the heavy-duty truck platform. Its vehicle quality and performance are very hard, so a shot was fired.†Liu Hanru said.
(4) From the after-sales service, after the merger of the two service networks, the vehicles can be shared, personnel can be harmonized and coordinated, and human, financial, and material costs are reduced.
(5) After the reorganization, the financial advantages were further highlighted. Liu Hanru explained: “After the reorganization of Hualing Xingma, the scale of assets has increased, and the bank line of credit has also increased. For example, Everbright Bank previously supported Xingma with a relatively large amount and did not provide sufficient support for Hualing. After reorganization, he would also Increase investment in Valin Networks. This is a real benefit."
Profit space shrinks technology investment reform
Last year, the heavy-duty truck industry can be said to have been spent in suffering. The downturn in the industry led to a drop in the operating income of most companies and a decline in profits. Valin Xingma is no exception. In 2011, Valin Xingma’s total operating income was 6.854 billion yuan, a year-on-year decrease of 15.33%; operating profit was 561 million yuan, a decrease of 28.90% from the same period of last year; net profit attributable to shareholders of listed companies was 505 million yuan, a year-on-year decrease of 29.05. %. However, Liu Hanru said that in the same industry, Valin Xingma's profit has fallen less, and its accounts receivable is the lowest in the industry.
At the business annual meeting at the end of 2011, Liu Hanru once predicted that the situation in the first half of this year was worse than the second half of last year. In the first quarter of this year, Valin Xingma’s income was halved – an operating income of RMB 1,067 million, a year-on-year decrease of 49.60%; an operating profit of RMB 59.75 million, a year-on-year decrease of 57.10%; and a net profit attributable to the parent company of RMB 60.9 million. Yuan, down 49.06% year-on-year.
For the decline of the commercial vehicle industry, Liu Hanru explained: First, the national real estate pressure is more serious, which has an impact on the steel industry, infrastructure industry, and even the entire national economy; Second, the stagnation of infrastructure such as high-speed rail, a greater impact on commercial vehicles Third, the government financing platform is tightly controlled; fourth, the international market is not good, resulting in poor exports.
In this difficult time, many companies are constantly breaking through innovation and seeking to break through the road to self-help. For this Liu Hanru said: “The days will be sad and you have to go forward.†He also advocated that: More prepared food, save themselves At the same time, seize the opportunity, engage in technological transformation, and practice internal strength.
“First of all, we have to adjust our structure, increase the variety, develop mining dump trucks and lightweight vehicles. Since the mining industry is not affected by the economic situation, we have done 4,000 units in the first quarter of this year, which is still good. Of course, we can see now. A bit of a decline, mainly due to the decline in coal prices." Liu Hanru said.
While adjusting the structure, Liu Hanru also advocated increased investment in technology research and development and made technical reforms.
It is reported that Hualing Xingma has invested more than 20 million yuan this year, and asked Japan’s Fujitsu to make a PDM (product data management) platform. After the completion of the platform, the entire company's product development, process flow, production management, material procurement, after-sales service, quality management, etc. will be all networked, truly with international standards; while investing 100 million yuan, the entire chassis system, including braking Laboratory construction in areas such as fuel consumption, noise, and the environment will provide technical reserves for future development. In addition, in July this year, Valin Xingma's new 50,000 production lines will all be put into operation.
“In the face of difficulties, we should actively seek ways to respond and prepare for the market's recovery. We should not blindly go to the market when it is difficult. Now we can think of what we are doing. We wait for the market to recover. We will Seize the opportunity and work hard. I believe that more rational customers in the future will choose Valin Xingma.†Liu Hanru said with confidence.
July 02, 2021