Qingdao SUBA CNC Technology Co., Ltd , https://www.cncrouter-china.com
The domestic heavy-duty heavy-duty truck market is attracting a new round of investment enthusiasm of MAN, Scania, Dai Ke and other multinational giants, but it is more low-key and pragmatic than before.
Heavy truck multinational giants seem to be low-key, but their sights have not left China, the world's largest truck market for a moment.
On June 7th, following the establishment of the commercial vehicle center last year, the German MAN set up the Beijing Center. Its purpose was to accelerate the integration of the scattered business in China. Not long ago, Scania changed its doors in the Beijing office for many years and was scanned. Replaced by Nanya Sales (China) Co., Ltd. Recently, Dai Ke and Fukuda, Iveco and SAIC's actions are accelerating...
In fact, the precedents of joint ventures and cooperation make these multinational giants cautious, but with the rapid upgrade of China's truck consumption environment and high-end consumer demand, the “time†bottom line of multinational giants is hard to reach the market.
Going out of the low and demanding domestic heavy truck market has continued to strengthen since last year. The new market environment has clearly given the transnational giants higher investment expectations. The multinational giants either accelerated the process of joint ventures, or established Chinese sales companies, or further increased cooperation with China. They all expressed their new “closeness†attitude towards the Chinese heavy truck market in different ways.
If the quiet surface of the water cast a small stone, you will immediately swing away. The giants have successively dropped a few "stones", which do not seem to be small, and it seems that they haven't played a fascinating battle, let alone stirred up a turbulent wave. However, if you really think that the multinational truck giants whose joint ventures in China have been stagnating, the recent moves are only minor adjustments. It would be a big mistake.
Frequent actions
The unsuccessful joint venture is still the itch of the multinational truck giants so far. The abortions of the joint ventures of VOLVO and MAN have made it difficult for them to release their shots. However, Dai Ke's four-year long-term joint venture negotiations with Fukuda has basically settled. It is not so much that Dai Ke has made a head bird and vowed to break the "bottleneck" of the joint venture. It is better to say that it is good for the joint venture partner Beiqi's Futian. It is expected and highly optimistic to enter the Chinese market.
"It's time to wait. Dai Ke will be involved in our full range of medium- and heavy-duty trucks, buses, engines, and parts. The four-year talks are a good time to harvest." Dai Ke, Yaxing-Benz, who had been wringing for years, broke up with peace. Fukuda finally ushered in the opportunity to wait for many years to wear a handkerchief, and Fukuda's internal staff obviously gave high expectations.
Dai Ke spent 8.2 billion yuan to subscribe for 24% of the entire issued shares of Foton at the beginning of this year. The recent announcement of the Yaxing-Benz project has enabled the two sides to conduct full cooperation in the fields of commercial vehicles, engines and even light trucks. The establishment of the joint venture company is just around the corner.
Although there is no strong joint venture intention, Scania, Mann, and VOLVO have recently increased their investment in China in other ways.
“I think that technical cooperation is still the best way for us to cooperate in China.†On May 22nd, with the representative office in Beijing becoming a Scania sales (China) company, the identity of Chief Representative He Mochi has also become total. manager. “The establishment of a Chinese sales company is mainly to shorten the time for importing parts and vehicles and for the sake of distributors and customers.†The matter is far from simple. In fact, Scania is constantly relaxing its conditions to seek Chinese partners. It has been expanded to 5-6 homes.
April 11, 2021