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In 2015, the domestic tire industry's economic performance indicators have been reduced, in particular tire production has continued to grow negatively. This is the first time in 30 years. Under the current cold economy, the price war is still fought in the middle and low-end homogenization market and it is doomed to be unsustainable.
In 2015, the Interim Measures for the Administration of Announcement of Tire Manufacturers, the General Technical Specifications for Composite Rubber, and the “Thirteenth Five-Year Plan for the Development of the Tire Industry†outline were issued in succession, and they continued to pressurize tire companies that were already disheartened.
However, the misfortunes are not monopolized. The US Department of Commerce’s “anti-dumping, countervailing†taxation rules for Chinese passenger car and light truck tires formally came into effect, which has added to the difficulties of the Chinese tire industry.
Internal and external troubles and pressure are high. The domestic tire industry is suffering from purgatory-like torment, and restructuring and mergers and acquisitions are unacceptable.
On February 9, 2015, Shandong Deruibao Tire Co., Ltd. with a debt of 4.7 billion yuan crashed. This incident led to endless speculations about the prospects of the Shandong tire industry, which has a large number of companies and a variety of companies.
At the end of the same year, Shandong Watson Rubber Co., Ltd., whose capital chain was broken and unable to support, was acquired by Hengfeng Rubber & Plastics Co., Ltd. In fact, the integration of the domestic tire industry has been surging.
Industry insiders believe that reorganization and mergers are the successful experience of world-class tire companies becoming bigger and stronger. Both Bridgestone of Japan and Michelin of France have dozens of tire factories, a substantial part of which are restructured and merged. For example, after Bridgestone reorganized and merged Firestone, it quickly became the new leader in the world tire industry.
China's tire industry restructuring and mergers and acquisitions has just started and lacks experience. Therefore, there are many cases of tire industry restructuring and mergers, but the success rate is below 40%.
Relevant experts and strokes: "Zizhi confidante is a magic weapon for reorganization and mergers and acquisitions."
The wheels of history are rolling forward, and we are looking forward to experiencing the Chinese tire industry after the market rushing to sand. Finally, several large-scale tire companies with international competitiveness emerged in the process of restructuring and mergers and acquisitions.
September 01, 2019