On June 19, Peony Automobile, a brand that vanished from the scene two years ago, unexpectedly returned to the spotlight on commercial vehicle websites. The reason? Their new product lineup had gone live. One model targets the 6- to 8-meter mid-sized bus segment in the premium market, directly competing with Costa. Another is the "fashionable" 11-meter double-decker bus, aiming to capture attention with its design and style. From product offerings to brand positioning, the new Peony is clearly different from its former self. Chai Zhuangsheng, the assistant manager at Mudan Automobile Co., Ltd., noted that compared to the old Peony, the new version hopes to bring fresh energy and innovation to the market. Muzi Hao, the general manager of Mudan Automobile, confidently stated that the new Peony will offer a full range of products—from low-end to high-end, from SUVs to large passenger buses. However, can Peony reclaim its former glory after two years away from the industry? In today’s competitive environment, what gives the new Peony such confidence? For outsiders, this remains a mystery. So, what should the new Peony do next? When asked about future plans by a reporter from *Commercial Automotive News*, Li Zihao explained that the company is focusing on county-level bus markets, leveraging its previous presence in the secondary market. Classic models like MD6701, MD6608, MD6750, MD6796, MD6860, Sun God MD6122, and Moon God MD6120 will continue to be produced, while the new Peony aims to expand into these areas. Li also revealed that the Alte Bus has already been delivered in small batches. Looking ahead, the new Peony won’t limit itself to just passenger cars. Plans include introducing MPVs, luxury passenger vehicles, high-end SUVs, and foreign engine technologies to diversify its product line. If Li Zihao's vision of "flowering everywhere" comes true, it means the new Peony will no longer be confined to the China-Pakistan market. Analyst Zhen Zhenqing pointed out that while the infusion of new capital could bring growth, the real question is whether the new strategy will lead to sustainable success or just another short-lived experiment. Some speculate that the goal might be to use the Peony brand as a shell for a Hong Kong listing, following similar backdoor strategies in the auto industry. Others believe the new investors are looking to capitalize on the advantages of the economically developed eastern regions—such as logistics, capital flow, and talent retention—to build a strong core product base. To truly revive Peony, the new capital must invest heavily in maintaining the existing fleet of over 100,000 buses across China. This includes not only repairs and maintenance but also customer service and support, which have largely stalled since the company went silent. Such efforts would require significant financial commitment. Li Zihao did not provide a clear answer, saying only, “The relevant content is being planned.” Can the new Peony break through? According to their 2009 plan, they aim to produce and sell 2,500 units with sales reaching 300 million yuan. “As long as one of those numbers is achieved, we’ll consider it a success,” said Chai Zhuangsheng. With an annual production capacity of 50,000 buses, including 20,000 medium-sized buses (6–7 meters) and 10,000 large buses (8–12 meters), Xindadi plans to introduce foreign models like SUVs and MPVs, along with advanced manufacturing equipment and localized components to boost production. Chai Zhuangsheng highlighted three key advantages: a lean structure, experienced management team, and market-driven innovation. However, experts remain skeptical. Liu Zhongling of Chang’an Bus pointed out that many original Peony employees left when the company disappeared, making internal integration crucial. Gu Yun of Yaxing Bus emphasized the importance of corporate culture and brand identity. Sales and distribution also pose challenges. After a year of stagnation, rebuilding trust with users and dealers will take time. Chai said the company is working on restoring confidence among past customers. Market timing is another factor. Gu Yun noted that the current year offers a good opportunity for county transportation development, driven by national policies. However, competition is fierce, and local customization is essential. Zhen Zhenqing warned that new entrants must understand the unique rules and needs of the county transport sector before succeeding. **Related Links:** In June 2008, Xindidi Company acquired 68.9% of Peony Automobile’s shares, becoming the controlling shareholder. The deal included assets worth 600 million yuan, such as land, factories, and imported molds and production lines. Chengdu Xindi Auto, based in Tianhui Town, is a state-licensed manufacturer producing various vehicles, including SUVs under the World of Warcraft brand.

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