
China National Heavy Duty Truck (CNHTC) has made a significant mark in the oilfield industry by delivering advanced fire engines to Jilin Oilfield. While many car manufacturers struggle with the challenges of meeting the National III emission standards, CNHTC continues to push boundaries by launching innovative products and technologies that capture new market opportunities.
According to CNPC News, at the beginning of August, Sinotruk Group delivered the latest batch of fire engines from Dagang Oilfield Company. A total of 356 petroleum fire engines were purchased for over 800 million RMB, all manufactured by China National Heavy Duty Trucks. From the first heavy vehicles supplied to Jilin Oilfield to the recent delivery of these advanced fire engines, CNHTC's oilfield vehicles have shown steady growth and maturity. So, what is the key behind their success in the oil market?
**Innovation as the Core of Growth**
On July 1st, the country officially implemented the National III emission standards for diesel engines. As some truck companies struggled with rising costs, CNHTC had already prepared its "secret weapon" — the EGR engine. Cai Dong, CEO of CNHTC, stated, “We invested over 200 million yuan over two years to develop an EGR engine with full independent intellectual property rights, which fully complies with the National III standards. Our continuous innovation has helped us win the market.â€
The Jinan Engine Department, located in Zhangqiu Industrial Park, has been a driving force behind CNHTC’s progress. Established in May 2005, it achieved mass production by 2006 and produced 44,000 engines last year. Remarkably, the department managed to commission its first batch of equipment in just 20 days — far quicker than the usual three months.
Xing Zhong, general manager of the engine department, shared an example of how CNHTC tackles technical challenges. In 2006, they introduced foreign machinery but faced issues with crankshaft processing. After finding a cost-effective solution, they not only saved millions annually but also impressed foreign engineers who had to rush to see the problem solved.
This spirit of boldness and innovation has led CNHTC to apply for over 800 patents in the past eight years, with more than 650 granted. It has become the most patent-rich company in the national automotive sector, earning five gold and one silver award at national and international patent fairs.
**Staying Focused on Market Needs**
Cai Dong emphasized that CNHTC’s approach to innovation is market-driven, quickly translating customer needs into product development. Before the company restructured, it only offered 78 types of heavy trucks, with a catalog just three pages long. Ma Chunji, chairman of the group, recalled how they realized the need for more patents after being asked to pay millions for foreign technology. This motivated them to focus on developing new products tailored to real-world applications.
Through increased R&D investment, CNHTC now offers nine major series with over 2,700 models, including HOWO, Steyr King, and Gold Prince. The product catalog has grown so large that it resembles a thick dictionary.
In 2005, CNHTC focused on absorbing and improving foreign technologies, leading to the successful development of the HOWO series with full intellectual property rights. These innovations brought several products up to world-class standards.
**Expanding Globally**
CNHTC understands that long-term competitiveness depends on rapid technological advancement and strong independent innovation. By focusing on self-reliance, the company has built a globally competitive brand.
In 2007, CNHTC exported 15,000 vehicles, earning $510 million in foreign exchange — accounting for 60% of China’s total heavy truck exports. For the third consecutive year, CNHTC ranked first in truck exports and foreign exchange revenue. The "SINOTRUK" brand was also recognized as one of the top ten Chinese brands by the United Nations Development Program and the World Productivity Science League.
Looking ahead, CNHTC aims to achieve the "3 1/3" target by 2010: 1/3 of the domestic market share, 1/3 of products entering international markets, and 1/3 of self-innovation products reaching international advanced levels.
For more information, check out related topics such as "China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry."
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